**History and Evolution of Diet Coke**:
– Diet colas entered the market in 1958 with Diet Rite, followed by Tab in 1963 by Coca-Cola.
– Diet Coke was launched in 1982, surpassing Tab in sales.
– New Coke in 1985 used a version of the Diet Coke recipe.
– Coca-Cola introduced Coca-Cola Zero in 2005.
– In 2018, Diet Coke was repackaged in a taller can and introduced new flavors.
– Diet Coke became the largest-selling low-calorie soft drink in America since its introduction.
– Various flavors like Diet Cherry Coke and Diet Vanilla Coke were introduced over the years.
– Diet Coke surpassed Pepsi in sales in the US in 2011.
– Marketing campaigns like Share a Coke were launched in the UK and the US.
– Diet Coke introduced new flavors like Feisty Cherry, Ginger Lime, and Twisted Mango in 2018.
– Diet Coke was reformulated in 2005 with Splenda.
– Coca-Cola discontinued Tab during the COVID-19 pandemic in 2020.
– Diet Coke Plus with added vitamins and minerals was available from 2007 to 2011.
– Diet Coke’s packaging was changed in 2018 to appeal to millennials.
**Product Details and Varieties**:
– A 330ml can of Diet Coke contains 1.3 kilocalories compared to 142 kilocalories in regular Coca-Cola.
– Diet Coke in the US was sweetened with aspartame.
– The sweetener blend is customized for each country based on consumer preference.
– Some countries use a blend of aspartame, cyclamates, and acesulfame potassium.
– Various flavors of Diet Coke have been introduced since 2001.
– Diet Coke with Lemon, Vanilla, Lime, Raspberry, and other flavors have been introduced.
**Advertising and Marketing**:
– Diet Coke has used various advertising slogans over the years to promote the brand.
– Notable slogans include ‘Just for the taste of it,’ ‘Taste it all,’ and ‘You are what you drink.’
– Catchy slogans have helped create brand awareness and loyalty.
– Advertising slogans play a crucial role in shaping the image and perception of Diet Coke in the market.
– ‘Diet Coke Break’ was a famous campaign featuring construction workers.
– The success of the ‘Diet Coke Break’ campaign highlighted the effectiveness of targeted advertising strategies.
**Competitive Landscape and Industry Dynamics**:
– Diet Coke and Diet Pepsi target low-sugar markets like diabetics.
– Cyclamates were banned in the US in 1970.
– Diet Coke surpassed Pepsi in sales in the US in 2011.
– Diet Pepsi is a competitor product to Diet Coke, both being low-calorie cola beverages.
– The rivalry between Diet Coke and Diet Pepsi has been a longstanding competition in the soft drink industry.
– Both brands have engaged in marketing battles to attract consumers seeking low-calorie soda options.
**Unique Phenomena and Educational Aspects**:
– The combination of Diet Coke and Mentos candies creates a popular science experiment known as the ‘Diet Coke and Mentos eruption.’
– The ‘Diet Coke and Mentos eruption’ has gained viral popularity and is used for educational purposes.
– ‘Diet Coke Break’ became a cultural phenomenon and a memorable part of Diet Coke’s marketing history.
– The campaign resonated with audiences and contributed to the brand’s popularity.
– Diet Coke’s introduction marked a significant milestone in Coca-Cola’s product line evolution.
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Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
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 A can of Diet Coke | |
| Type | Diet cola |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | August 9, 1982 |
| Color | Caramel |
| Variants | See below |
| Related products | Coca-Cola Coca-Cola C2 Coca-Cola Zero Sugar Tab Diet Pepsi Pepsi Max |
| Website | dietcoke.com |