– History:
– Introduced in 1955
– Marketed as healthful beverage in 1962
– Original formula sweetened with cyclamate and saccharin
– Cyclamate banned in 1969
– Aspartame added in 1987, saccharin replaced with elimination of caffeine
– Advertising:
– The Paris Sisters sang jingle in early 1960s
– Jingle line: “Stay thin with the best-tasting cola of all!”
– References:
– DietRite Ad – Charleston Gazette, October 28, 1955
– Dr Pepper/Snapple Group – Diet Rite, Retrieved September 15, 2012
– Marchese, Joe. See Those Girls: Ace Celebrates the Paris Sisters on New Anthology. The Second Disc. Retrieved June 22, 2022
– Reformulations:
– Aspartame replaced with Splenda and Sunnet in 2000
– First major diet soda in the US without aspartame or saccharin
– Pure Zero added to the name in 2005
– Cherry cola flavor introduced in 2006
– Ownership:
– Currently owned and distributed by Keurig Dr Pepper
This article needs additional citations for verification. (September 2012) |
Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.
| Type | Diet cola |
|---|---|
| Manufacturer | Keurig Dr Pepper |
| Country of origin | United States |
| Introduced | 1958 |
| Related products | Diet Coke, Diet Pepsi, and Tab |
| Website | dietrite |