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Diet Rite

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– History:
– Introduced in 1955
– Marketed as healthful beverage in 1962
– Original formula sweetened with cyclamate and saccharin
– Cyclamate banned in 1969
– Aspartame added in 1987, saccharin replaced with elimination of caffeine

– The Paris Sisters sang jingle in early 1960s
Jingle line: “Stay thin with the best-tasting cola of all!”

– References:
– DietRite Ad – Charleston Gazette, October 28, 1955
– Dr Pepper/Snapple Group – Diet Rite, Retrieved September 15, 2012
– Marchese, Joe. See Those Girls: Ace Celebrates the Paris Sisters on New Anthology. The Second Disc. Retrieved June 22, 2022

– Reformulations:
– Aspartame replaced with Splenda and Sunnet in 2000
– First major diet soda in the US without aspartame or saccharin
– Pure Zero added to the name in 2005
Cherry cola flavor introduced in 2006

– Ownership:
– Currently owned and distributed by Keurig Dr Pepper

Diet Rite (Wikipedia)

Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.

Diet Rite
TypeDiet cola
ManufacturerKeurig Dr Pepper
Country of origin United States
Introduced1958; 66 years ago (1958)
Related productsDiet Coke, Diet Pepsi, and Tab (Since defunct)
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