– History of Jingles:
– Wheaties jingle in 1926 boosted sales significantly.
– General Mills altered brand strategy after jingle success.
– Jingles circumvented advertising bans in the late 1920s.
– Jingles peaked in the 1950s during the economic boom.
– Jingles were widely used in various product advertisements.
– Jingle Downturn:
– In the U.S., jingles have been replaced by pop music in commercials.
– The number of jingles in national commercials significantly decreased from 1998 to 2011.
– Long-Running Jingles:
– McCormick Foods Aeroplane Jelly jingle has been used since before 1943.
– State Farm Insurance jingle by Barry Manilow has been used since 1971.
– ABS-CBN jingle has been used since 1967.
– Alternative Jingles:
– Jingles are used for parody and branding purposes.
– TV stations use audio jingles for brand identity.
– Radio Jingles:
– Radio jingles are musical elements used for station branding.
– Sung jingles are the most common form of radio station branding.
– Jingles can be created in-house or by specialist producers.
– Copyright:
– Writers may create jingles and retain performance rights in some cases.
– Advertisers often purchase jingles from producers, who retain the rights.
– Writers working for jingle producers receive a salary and do not retain rights.
The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (May 2009) |
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service.