History:
– Established as The Shasta Mineral Springs Company in 1889
– Renamed to The Shasta Water Company in 1928
– Introduced first soft drink in 1931
– Acquired by National Beverage Corp. in 1985
– Renamed Shasta Beverages in the 1960s
Advertising:
– Expanded nationally in the early 1980s
– Hired Al Jourgensen to create a jingle in 1983
– Increased advertising spending
– Collaborated with Ministry frontman
– Utilized rising synth pop musician for commercial
Products:
– Produces 34 soft drink and mixer varieties
– Offers club soda and tonic water
– Includes flavors like Apple, Black Cherry, and Cola
– Features California Dreamin (orange creamsicle)
– Provides diet versions for some flavors
Soda flavors and mixers:
– Offers a variety of flavors like Cherry Cola and Creme Soda
– Produces Dr. Shasta and Diet Dr. Shasta
– Includes discontinued flavors like Bubble Gum and Cotton Candy
– Marketed to children with sweeter, candy-like flavors
– Introduced a line targeting Hispanic consumers in 2007
Ingredients:
– Uses high-fructose corn syrup for sugar source
– Diet drinks contain sucralose and acesulfame potassium
– Some sodas combine high-fructose corn syrup and sucralose
– Lists ingredients in decreasing order by percentage
– Includes additives like caffeine, citric acid, and natural flavors
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
 Shasta Twist decoration at the Shasta headquarters in Hayward, California | |
| Industry | Beverages |
|---|---|
| Founded | 1889, California |
| Headquarters | , United States |
Area served | United States |
| Products | soft drinks, drink mixers |
| Parent | National Beverage Corp. |
| Subsidiaries | Shasta Beverages, Intl., Inc. Shasta Sales, Inc. Shasta Sweetener Corp. Shasta West, Inc. |
| Website | http://www.shastapop.com |
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| Type | Soft drink |
|---|---|
| Manufacturer | Shasta Beverages |
| Flavor | various |
| Website | www |