National Beverage

**History:**
– National Beverage Corp. was formed in 1985 by Nick A. Caporella.
– Caporella acquired Shasta Beverages from Sara Lee Corporation in 1985.
– Faygo, a Midwest regional soft drink manufacturer, was purchased to expand National’s presence.
– National went public in 1991 to sell Burnup & Sims shares.
– Throughout the years, National acquired various companies and brands to diversify its product portfolio.

**List of Brands:**
– Shasta
– Faygo
– Everfresh
– La Croix Sparkling Water
– Rip It
– ClearFruit
– Mr. Pure
– Ritz
– Crystal Bay
– Cascadia Sparkling Clear
– Ohana Punch
– Big Shot
– Double Hit

**References:**
– National Beverage. International Directory of Company Histories. The Gale Group, Inc, 2006.
– Grant, Tina (2007). International Directory of Company Histories. ST JAMES Press. ISBN978-1-55862-592-1.
– Faygo Sold to National Beverage Corp. AP News. April 9, 1987.
– Double Hit Maximum Energy. Reviews. Bevnet.com.

**Key Statistics:**
– Revenue in 2023 was US$1,172.9 million.
– Net income in 2023 was $142.2 million with a 12.1% profit margin.
– Nick A. Caporella owns 77% of the company.
– The company had 1,640 employees as of April 27, 2019.
– National Beverage is listed on Nasdaq as FIZZ and is part of the S&P 600 component.

**Product Development:**
– National focused on flavored soft drinks, with La Croix, Shasta, and Faygo being notable brands.
– Introduced new products like Shasta Shortz for kids and Fruitika fruit nectars in the early 2000s.
– Launched energy drink lines like Rip It, Chic for women, and Freek for teenagers.
– Attempted a coffee-based energy drink called Triple Hit.
– Changed strategy in 2002 to focus on bottling its own brands and end private-label bottling.

National Beverage (Wikipedia)

For the concept of a national drink, see List of national drinks.

National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, focused on flavored soft drinks, with its most noted brands being La Croix, Shasta, and Faygo.

National Beverage Corp.

Company type	Public
Traded as	Nasdaq: FIZZ S&P 600 component
Industry	Beverages (nonalcoholic)
Founded	Fort Lauderdale, Florida, United States (1985; 39 years ago (1985))
Headquarters	Fort Lauderdale, Florida, U.S.
Key people	Nick A. Caporella, Chairman & CEO
Products	Soft drinks
Revenue	US$1,172.9 million (2023)
Net income	$142.2 million (2023) 12.1% profit margin
Owner	Nick A. Caporella (77%)
Number of employees	1,640 (April 27, 2019)
Subsidiaries	Big Shot Beverage Co. Everfresh Beverages, Inc. Faygo Beverages, Inc. LaCROIX Beverages, Inc. National Retail Brands, Inc. Shasta Beverages, Inc.
Website	nationalbeverage.com