– **History**:
– Campa Cola was created by the Pure Drinks Group in the 1970s.
– Pure Drinks Group introduced Coca-Cola into India in 1949.
– Campa Cola and Campa Beverages Pvt. Ltd. dominated the Indian soft drink industry for about 15 years.
– Campa Cola’s slogan was “The Great Indian Taste.”
– The drink’s popularity declined in the 1990s with the return of foreign corporations.
– **Current Operations**:
– Reliance Consumer Products relaunched the Campa brand in 2023.
– The Campa portfolio includes Campa Cola, Campa Lemon, and Campa Orange.
– Reliance Industries acquired the soft drink brand Sosyo from Surat-based Hajoori.
– Reliance Consumer Products Ltd acquired a 50% equity stake in Sosyo Hajoori Beverages Pvt Ltd.
– The Hajoori family continues to own the remaining stake in SHBPL.
– **Gallery**:
– Advertisement for Campa Orange in a 1979 Indian Indrajal Comics edition.
– Campa Cola display in 2023 at Reliance Mart, ISCON Mega Mall, Ahmedabad.
– Campa Cola Orange Flavor in 2023 at Reliance Mart, Mega ISCON Mall, Ahmedabad.
– Campa Cola Aisle in 2023 at Reliance Mart, ISCON Mega Mall, Ahmedabad.
– **See Also**:
– List of soft drinks by country.
– **References**:
– Percy Rowe (2005), Delhi, Gareth Stevens, ISBN978-0-8368-5197-7.
– Old India Ads and Brand Ambassadors – www.blog.pkp.in.
– Campa® – About Company – campacolaindia.com.
– Article by Ratna Bhushan in The Economic Times about Reliance’s Campa Cola.
– Article by Sam Dolnick in The New York Times about the decline of Campa Cola in 2009.
Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao government in 1991.
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| Manufacturer | Reliance Industries |
|---|---|
| Country of origin | India |
| Introduced | 1977 |
| Flavour | Cola, orange, lime, lime and lemon, lemon |
| Variants | Campa Cola, Campa Lime, Campa Lemon, Campa Lime & Lemon and Campa Orange |
| Related products | Thums Up, Coca-Cola, Pepsi Cola, Sosyo |
| Website | https://campa-cola.in/ - not reliable |