– Campaign Effectiveness and Outcomes:
– Typeface “You 2” created for the campaign
– Share a Coke rolled out in over 80 countries
– Campaign in Australia increased Coke’s market share by 4% and consumption by 7%
– Campaign in the US increased sales by over 2% and reversed a 10-year decline
– Campaign extended by adding 1,000 names and nicknames, later replaced with song lyrics and holiday destinations
– Awards and Recognition:
– Share a Coke campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes
– Financial analysts and advertising experts highlighted the campaign’s success
– Campaign’s impact on sales and brand perception led to industry recognition
– Collaboration with McCann and Score a Score to create over 1,000 unique songs based on bottle names
– Campaign’s success emphasized the importance of personalized communication in marketing
– Related Topics:
– Advertising management
– Brand management
– References:
– Share a Coke FAQs from Coca-Cola Great Britain
– Articles from various sources like The Guardian, Ad Age, and The Wall Street Journal discussing the campaign’s impact
– Industry insights on the success and strategies of the Share a Coke campaign
– External Links:
– Wikimedia Commons with media related to Share a Coke
– Official website link for Share a Coke in the United States
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
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