**History**:
– Barq’s Brothers Bottling Company was founded in 1890 in New Orleans by Edward and Gaston Barq.
– Edward Barq later opened the Biloxi Artesian Bottling Works in Mississippi in 1897.
– Jesse Robinson, mentored by Barq, signed a product rights agreement with him.
– Barq’s root beer was initially marketed without the root beer label to avoid trademark conflicts.
**Marketing**:
– Traditional slogan: “Drink Barq’s. It’s good.”
– Aggressive TV campaign in 1976 with the “Barq’s Got Sparks” theme.
– Legal conflicts over trademarks were resolved in favor of Robinson heirs.
– Marketing slogan since 1995: “Barq’s has bite!”
– Regular Barq’s has 22.5 mg of caffeine per 12 oz serving; Diet Barq’s is caffeine-free.
**Product Line**:
– Barq’s Root Beer, Diet Barq’s Root Beer, and Barq’s Zero Sugar Root Beer.
– Barq’s Red Crème Soda and Barq’s French Vanilla Crème Soda.
– Discontinued products include Diet Crème Soda, Barq’s Floatz, and Barq’s Yellow Creme Soda.
– Barq’s Spiced Cherry is available in Canada.
– J & J Snack Foods once licensed the brand for Barq’s Floatz ice cream squeeze tubes.
**References**:
– Historical information available on Liberty Coca-Cola Beverages and Barq’s official website.
– BevReview.com featured a redesign of Barq’s Root Beer in 2012.
– Caffeine Database provided details on caffeine levels in Barq’s.
– “Root Beer: An Exclusively American Soft Drink” offers insights into the industry.
– Coca-Cola Company’s product nutrition information includes details on Barq’s.
**Miscellaneous**:
– Barq’s dispensed from Coca-Cola Freestyle machines is caffeine-free.
– Barq’s in Utah and from Freestyle machines is often caffeine-free.
– Barq’s contains sodium benzoate as a flavor protectant.
– Barq’s partnered with Pick N Save to create the World’s Largest Root Beer Float in 1990.
– Barq’s Red Crème Soda and Diet Barq’s Red Crème Soda are part of the product line.
Barq's (/ˈbɑːrks/) is an American brand of root beer created by Edward Barq and bottled since the beginning of the 20th century. It is owned by the Coca-Cola Company. It was known as "Barq's Famous Olde Tyme Root Beer" until 2012. Some of its formulations contain caffeine.
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| Type | Root beer |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 1898 |
| Variants |
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| Related products | A&W Root Beer, Mug Root Beer, Dad's Root Beer, Sarsi |
| Website | www |