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Coca-Cola Freestyle

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**Design and Technology**:
– Cabinetry designed by Pininfarina Extra.
– Beverage dispensing technology designed by Dean Kamen.
– Utilizes microdispensing and PurePour technology.
– RFID-enabled cartridges store concentrated ingredients.
– Each unit can dispense 126 types of beverages.

**History and Development**:
– Testing began in Utah, Southern California, and Georgia in July 2009.
– Deployment expanded to 500 locations in the U.S. by June 2010.
– Introduction in the UK and Europe.
– Updated system in 2015 with categorized drinks and expansion to theme parks.
– Introduced by The Coca-Cola Company in 2009 with continuous market testing and expansion.

**Product Offerings**:
– Customers choose a base product and can add additional flavorings.
– Unique flavors like Orange Coke and Fanta Zero products available.
– Custom mixes possible using the mobile app.
– Exclusive flavors at specific locations like Sea World and Moes Southwest Grill.
– Introduction of new flavors over the years, including Orange Vanilla Coke and Surge varieties.

**Market Presence and Partnerships**:
– Available in 16 countries across Asia, Europe, and North America.
– Widely available in U.S. fast food restaurants.
– Collaborations with major food chains like Burger King and Firehouse Subs.
– Expansion into international markets and diverse locations.
– Integration with various industries and global markets.

**Technology and Innovation**:
– Utilizes proprietary PurePour technology.
– Bluetooth connectivity for flavor mixing.
– Introduction of Coca-Cola Freestyle Jet Machine.
Coca-Cola Freestyle App for custom mixes.
– Integration with advanced contactless experiences.

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

Coca-Cola Freestyle
TypeTouch screen soda fountain
InceptionJuly 2009; 14 years ago (2009-07)
Website Edit this on Wikidata

In 2014, Pepsi launched a competing, similar machine, the Pepsi Spire.

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