History:
– Brand introduced as Lift Plus in New Zealand in 1999
– Extensive marketing campaign, notably on Pulp Sport
– Slogan: Sharpen Up!
– New product in mid-2011: Lift Plus Extra Strength
– Ownership transferred to Monster Beverage Corporation in 2018
Varieties:
– LIVE+ Original Citrus (formerly Lift Plus Original)
– LIVE+ Zero Sugar (formerly Lift Plus Sugarfree)
– LIVE+ Tart Apple (formerly Lift+ Green)
– LIVE+ Watermelon (new flavor as of April 2022)
– Lift Plus Extra Strength (discontinued version)
See also:
– List of energy drinks
References:
– Name change to LIVE+
– Coverage by supermarketnews.co.nz
– Impact on energy drink consumption (Stuff.co.nz)
– Ownership details of Coca-Cola subsidiaries
– Legal cases involving Coca-Cola
Campaigns and slogans:
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!
