**Product Details:**
– Wotsits introduced by Golden Wonder.
– Original flavors include Cheesy, Crispy Beef, Cheese & Bacon, Spicy Tomato.
– Discontinued flavors: Cheese & Bacon, Spicy Tomato.
– New flavor introduced: Prawn Cocktail in 1998.
– Brand expansions: Long Wotsits, Weenie Wotsits, Wotsits Wafflers, Wotsits Mealtime Potato Shapes.
– Transitioned from fried to baked in 2008.
**Ownership History:**
– Golden Wonder introduced various brand expansions in the late 1990s.
– Golden Wonder collaborated with BBC for Robot Wars promotion in 2001.
– Walkers acquired the Wotsits brand separately in 2002.
– Walkers relaunched Wotsits in 2003 with new look and flavors.
– Walkers introduced Flamin Hot flavor in 2004.
– Walkers transitioned from fried to baked in 2008.
**Advertising and Marketing:**
– Introduced inserts into packs in 1996.
– Advertised with the strapline ‘you only get a whoosh with a Wotsit’ from 1994 to 2002.
– Sponsored SMTV Live in 2003.
– Packaging used to include joke or trivia section on the back.
– Walkers moved Wotsits to AMV.BBDO in May 2002.
– Walkers launched a 99 Calories or less banner in December 2013.
– Wotsits had a soccer collector drive.
– Walkers gave it large with Wotsits Giants campaign.
– Wotsits brought in rapping school kids to revamp its image.
**Product Innovations and Relaunches:**
– Walkers aimed to relaunch Wotsits brand as Cheetos.
– Walkers unveiled new Wotsits flavor and relaunched Squares.
– Wotsits brought back two discontinued flavors – Flamin Hot and BBQ Beef.
– New additions to Smiths snack range were introduced.
– Wotsits added duo of Crunchy snacks and prawn cocktail Giants.
– Walkers confirmed the return of Wotsits flavor after 20 years.
– Walkers introduced Wotsits Giants.
– Walkers relaunched Squares.
**Partnerships and Collaborations:**
– Wotsits were produced under a partnership with Ekaterra.
– PepsiCo was involved in the Leonard v. Pepsico, Inc. case.
– Yum! Brands included KFC, Pizza Hut, and Taco Bell.
– Honey Ohs! was associated with Loft, Inc.
– North American Van Lines was linked to Wilson Sporting Goods.
**Key Figures and Executives:**
– Caleb Bradham was the founder of PepsiCo.
– Indra Nooyi served as the chairman.
– Ramon Laguarta was the CEO.
– Robert E. Allen was associated with Pepsi.
– Leonard v. Pepsico, Inc. was a notable legal case.
Wotsits is a British brand of cheese flavoured corn puffs sold first by Golden Wonder and now by Walkers Crisps. The most common form is the "Really Cheesy" flavour of corn puffs. Other shapes and flavours have also been sold, including: Wotsits Giants, Wotsits Flaming Hot, Wotsits Sizzling Steak, Wotsits Prawn Cocktail and Wotsits Crunchy. The brand name in the singular ("Wotsit") refers to an individual corn puff.[citation needed] It is an allusion to the slang term "whatsit", a placeholder name, to which it is phonetically identical in British speech.
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| Product type | Cheese puffs |
|---|---|
| Owner | Walkers |
| Country | United Kingdom |
| Markets | United Kingdom |
| Previous owners | Golden Wonder |
| Website | walkers.co.uk |