**Monster Energy Varieties:**
– Original (black can with green logo)
– Zero Sugar (originally dark blue, now resembles Original can with green top)
– Assault (cola flavor, camouflage can with red logo)
– Reserve White Pineapple (pineapple flavor, black can with yellow logo)
– Reserve Orange Dreamsicle (orange flavor, black can with orange logo)
– Monster Assault, Reserve White Pineapple, Reserve Orange Dreamsicle, Ripper, Nitro
– The Doctor, LH44, Java Monster Flavors, Pacific Punch, Mango Loco
**Health Concerns and Ingredients:**
– Energy drinks can mask alcohol intoxication effects
– Excessive consumption linked to cardiac and psychiatric conditions
– Caffeine toxicity led to a 14-year-old’s death
– Contains caffeine, taurine, ginseng, vitamins B3, B6, B12
– 160mg caffeine per 16oz can
– Warning: not exceed 48oz daily, avoid during pregnancy or caffeine sensitivity
**Marketing and Endorsements:**
– Sponsored sporting events like motocross, BMX, skateboarding
– Strong presence in music industry
– Sponsors sports teams, athletes, championships globally
– Endorsed by Conor McGregor, Cain Velasquez, Jon Bones Jones
– Long-term partnership with Professional Bull Riders
– Official energy drink sponsor of X Games contests
**Global Presence and Market Share:**
– Created by Hansen Natural, now Monster Beverage Corp., in 2002
– Holds 30.1% share of U.S. energy drink market
– Second-highest market share after Red Bull in the U.S.
– Offers wide range of drinks under Monster brand in North America
– Actively sponsors extreme sports events and athletes
**Legal Issues and Controversies:**
– Involved in trademark bullying lawsuits against businesses
– Lost lawsuits against Rock Art Brewery, Monsta Pizza
– Trademark disputes with Glowstick Entertainment, Beastie Boys
– Sexual harassment and discrimination lawsuits against Monster Energy
– Allegations of pushing a Satanic agenda and trademark disputes with small businesses
Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. As of 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull.
,_on_white_background.jpg) 500 ml can of Monster Energy | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Corporation |
| Country of origin | United States |
| Region of origin | Corona, California |
| Introduced | April 18, 2002 |
| Variants | See Varieties |
| Website | www |
As of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab.
Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, ONE Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers. The company also has a strong presence in the music industry, promoting a number of bands and artists around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, Strange Music, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, Poppy and Five Finger Death Punch.