**References[edit]**
– Bisleri to register Maaza brand in eastern Europe
– Southside story
– Coca-Cola to relaunch RimZim of 80s
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
**Former Holdings**
– Beverage Partners Worldwide
– Coca-Cola Amatil
– Coca-Cola Enterprises
– Columbia Pictures
– TriStar Pictures
**Legal**
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)
**Campaigns and Slogans**
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!
**RimZim**
– The Hindu Business Line (15 August 2012)
– The Times of India (15 August 2012)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
RimZim is a brand of masala (mixed spice) soda currently owned and marketed by Coca-Cola in India. The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.