History:
– Jolt Cola was originally produced by The Jolt Company, Inc., in Rochester, New York.
– Marketing strategy focused on high caffeine content for promoting wakefulness.
– Introduced low-calorie version called Jolt 25 in 1987.
– Diversified into flavors like Cherry Bomb, Citrus Climax, and Orange Blast.
– In 2006, rebranded as Jolt Energy with new packaging and flavors.
Jolt Energy:
– Jolt Cola transitioned to Jolt Energy in 2006.
– Offers various flavors like Power Cola, Orange Burst, and Wild Grape.
– Also produces caffeinated chewing gums under Jolt Energy Gum brand.
– Continues to innovate with new flavors and products.
– Known for its high caffeine content and energizing properties.
Worldwide:
– Jolt Cola is licensed in Australia, Sweden, the Netherlands, and Finland.
– Available in various flavors and bottle sizes across different countries.
– Associated with LAN parties in Sweden and the Netherlands.
– Sold at premium prices by desperate fans in certain regions.
– Previously distributed in Japan and the Philippines under licensing agreements.
Legacy and Influence:
– Jolt Awards, inspired by Jolt Cola, have been awarded since 1991.
– Featured in the 1995 film “Hackers” as the drink of elite hackers.
– Recognized for its unique branding and cultural impact.
– Jolt Cola logo has been influential in various industries.
– Continues to be remembered fondly by fans and enthusiasts.
References:
– Various sources provide information on Jolt Cola’s history and impact.
– Articles, press releases, and archived materials document the brand’s journey.
– Coverage of Jolt Cola’s bankruptcy and revival in different media outlets.
– Websites and publications offer insights into Jolt Cola’s legacy.
– External links to related content and resources for further exploration.
This article needs additional citations for verification. (September 2009) |
Jolt Cola was a carbonated soft drink produced by The Jolt Company, Inc. (later known as Wet Planet Beverages). The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads "All the sugar and twice the caffeine!"
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| Type | Soft Drink |
|---|---|
| Country of origin | United States |
| Introduced | 1985 |
| Discontinued | March 29, 2019; 4 years ago |
| Flavour | Cola |
| Website | www |