History:
– In the 1920s, Paso de Los Toros had around 8,000 inhabitants.
– Welshman Jorge Jones and chemistry student Rómulo Mangini played key roles in the creation of Paso de los Toros.
– Mangini opened a soda factory in 1926 and developed the tonic water formula by 1929.
– Sociedad Anónima de Agua Tónica Paso de los Toros was founded in 1947.
– Pepsi Cola acquired Paso de los Toros in 1955.
Acquisition by PepsiCo:
– Majority of stockholders sold shares to Pepsi Cola in 1955.
– Pepsi completed the acquisition in 1961.
– Paso de los Toros plant closed in the early 1960s.
– In 2020, the abandoned factory was turned into a hotel.
– PepsiCo sued the owner for trademark infringement over a new mineral water brand.
Related Companies:
– Honey Ohs!
– Loft, Inc.
– North American Van Lines
– Wilson Sporting Goods
– Yum! Brands
Key People:
– Caleb Bradham (founder)
– Indra Nooyi (chairman)
– Ramon Laguarta (CEO)
– Robert E. Allen
– Leonard v. Pepsico, Inc.
Paso de los Toros (English: Bulls' Crossing) is a Uruguayan commercial line of carbonated soft drinks named after the Uruguayan city Paso de los Toros. Originally produced by a local company owned by Rómulo Mangini, it is currently owned and marketed by PepsiCo.
 | |
| Product type | Soft drink |
|---|---|
| Owner | PepsiCo (1955–pres.) |
| Country | Uruguay |
| Introduced | c. 1929 |
| Previous owners | Rómulo Mangini (1929–55) |
Originally being a name for tonic water, Paso de los Toros was expanded into a line in itself, with the inclusion of lemon and grapefruit flavored drinks.