Punica (drink)

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– Information:
– Rolf Dittmeyer founded Dittmeyers Naturrein in 1960.
– Imported orange juice from Morocco and South Africa.
– Created Valensina brand in 1967.
– Introduced Punica with orange nectar in 1976.
– Acquired by Procter & Gamble in 1984.

– Other products:
– Produced Punica Abenteuer Drink.
– Offered Punica Fruchtig & Spritzig.
– Included Punica Tea&Fruit in product line.
– Introduced Punica Saft-Limo.
– Diversified beverage lines under the brand.

– In popular culture:
– Collaborated with Shrek franchise in 2016.
– Partnered with Madagascar franchise.
– Teamed up with Smurfs: The Lost Village in 2017.
– Collaborated with the film, Early Man in 2018.
– Engaged in various entertainment collaborations.

– References:
– Punica Classic website.
– Article on Punica’s discontinuation by Pepsi.
– Stern-amp.de article on Punica’s comeback.
– T-online article on Punica’s iconic advertising.
– Stern article on Punica’s legacy.

– Corporate history:
– Purchased by JW Childs in 2004.
– Acquired by PepsiCo in 2005.
– Re-designed by Pepsi in 2019.
– Sold to PAI Partners in 2021.
– Discontinued by PAI Partners in September 2022.

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