– History:
– Kofola originated in 1959 in Prague as a result of research on surplus caffeine.
– Introduced in 1960, Kofola gained popularity in Czechoslovakia during the 1960s and 1970s.
– Kofola is still popular today and can be draught-poured in restaurants.
– Bottled in various sizes since 1998, Kofola remains available in kegs as well.
– Kofola has expanded its presence to multiple countries in Europe.
– Presentation:
– Since 2002, Kofola has targeted a young audience with successful media campaigns.
– The slogan “If you love her, there is nothing to question” has been central to their marketing.
– The Kofola logo underwent a change in 2000 to resemble a coffee flower.
– A Christmas TV commercial from 2003 has become iconic in Czech TV.
– The brand has focused on engaging marketing strategies to maintain relevance.
– Company:
– Kofola ČeskoSlovensko a.s. is the sole producer and distributor in Czech Republic and Slovakia.
– The company has diversified its product range to include soft drinks, water, juices, and more.
– Mergers and acquisitions have played a significant role in the company’s growth.
– Kofola Group operates in multiple countries beyond Czech Republic and Slovakia.
– The company expanded into the beer market through acquisitions in 2023.
– Ingredients:
– Kofo syrup, the main ingredient, consists of 14 herbal and fruit extracts, sugar, and caramel.
– Compared to major cola brands, Kofola contains less sugar and more caffeine.
– Kofola does not contain phosphoric acid, setting it apart from other soft drinks.
– The unique blend of ingredients gives Kofola its distinct sweet-and-sour flavor.
– Variants like Kofola Lemon, Sugar-Free, and Vanilla offer diverse options to consumers.
– Products:
– Kofola Original is available in various bottle sizes, cans, and kegs.
– The product range has expanded to include flavors like dandelion and peppermint.
– Limited-edition flavors like cherry, almond, and coconut have been introduced.
– Seasonal editions like the 2019 Christmas edition cater to changing consumer preferences.
– Kofola’s product line includes a diverse range of flavors to suit different tastes.
Kofola (Czech pronunciation: [ˈkofola]) is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central and Eastern Europe.
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| Type | Soft drink |
|---|---|
| Manufacturer | Kofola ČeskoSlovensko a.s. |
| Country of origin | Czechoslovakia |
| Introduced | 1960 |
| Colour | Caramel |
| Variants | Kofola Originál, Meruňka, Meloun, Malina, Ostružina, Angrešt, Guarana, Bez cukru, Višňová, Citrus |
| Related products | Coca-Cola, Pepsi, Polo Cocta |
| Website | www |