Kofola

« Back to Glossary Index

– History:
– Kofola originated in 1959 in Prague as a result of research on surplus caffeine.
– Introduced in 1960, Kofola gained popularity in Czechoslovakia during the 1960s and 1970s.
– Kofola is still popular today and can be draught-poured in restaurants.
– Bottled in various sizes since 1998, Kofola remains available in kegs as well.
– Kofola has expanded its presence to multiple countries in Europe.

– Presentation:
– Since 2002, Kofola has targeted a young audience with successful media campaigns.
– The slogan “If you love her, there is nothing to question” has been central to their marketing.
– The Kofola logo underwent a change in 2000 to resemble a coffee flower.
– A Christmas TV commercial from 2003 has become iconic in Czech TV.
– The brand has focused on engaging marketing strategies to maintain relevance.

– Company:
– Kofola ČeskoSlovensko a.s. is the sole producer and distributor in Czech Republic and Slovakia.
– The company has diversified its product range to include soft drinks, water, juices, and more.
– Mergers and acquisitions have played a significant role in the company’s growth.
– Kofola Group operates in multiple countries beyond Czech Republic and Slovakia.
– The company expanded into the beer market through acquisitions in 2023.

– Ingredients:
– Kofo syrup, the main ingredient, consists of 14 herbal and fruit extracts, sugar, and caramel.
– Compared to major cola brands, Kofola contains less sugar and more caffeine.
– Kofola does not contain phosphoric acid, setting it apart from other soft drinks.
– The unique blend of ingredients gives Kofola its distinct sweet-and-sour flavor.
– Variants like Kofola Lemon, Sugar-Free, and Vanilla offer diverse options to consumers.

– Products:
– Kofola Original is available in various bottle sizes, cans, and kegs.
– The product range has expanded to include flavors like dandelion and peppermint.
– Limited-edition flavors like cherry, almond, and coconut have been introduced.
– Seasonal editions like the 2019 Christmas edition cater to changing consumer preferences.
– Kofola’s product line includes a diverse range of flavors to suit different tastes.

« Back to Glossary Index