– Markets:
– Wahaha started making its own cola in 1998.
– Future Cola tastes like a cross between Coca-Cola and Pepsi.
– Future Cola dominates rural China and second- and third-line cities.
– Sales in 2003 amounted to 620 million litres.
– Wahaha adopted three main marketing techniques in China.
– China:
– Future Cola dominates rural China and second- and third-line cities.
– Sales in 2003 amounted to 620 million litres.
– Wahaha’s advertisements adopt a nationalistic tone.
– Future Cola is promoted as Chinese people’s own cola.
– It uses celebrity advertising and penetration pricing.
– International markets:
– Wahaha works with a trading and distribution company in Taiwan.
– Completed a factory for its cola products in Indonesia.
– Cola products exported to France, Germany, Hong Kong, and other countries.
– Wahaha’s products are exported to various countries.
– Expansion into international markets has been successful.
– References:
– Berto Villas-Boas, Sofia. Future Cola in China (PDF).
– GCB_China, Danone Dump could mean Chance for Chinese Cola Brand.
– Faligot, Roger’s book “Chinese Spies: From Chairman Mao to Xi Jinping”.
– The book provides insights into China’s market strategies.
– References provide valuable information on Wahaha’s journey.
– Development:
– Wahaha’s expansion into international markets has been strategic.
– The company has established partnerships in Taiwan and Indonesia.
– Exported products to various countries show global reach.
– Wahaha’s success in China has paved the way for international growth.
– The company’s marketing strategies have proven effective globally.
Future Cola is a cola-flavoured carbonated beverage manufactured by Hangzhou Wahaha Group of China, where its market share is 12-15%, making it the third-largest manufacturer of soft drinks in China behind Coca-Cola and Pepsi Cola. It is distributed by Reed's, Inc., in the United States as China Cola.
 A can of Future Cola. The phrase "Future will be better" is visible on the left. | |
| Type | Soft drink |
|---|---|
| Manufacturer | Hangzhou Wahaha Group Reed's, Inc. |
| Country of origin | China |
| Introduced | 1998 |
| Flavour | Cola |
| Variants | Cherry Cola |
| Website | www |
In China it is sold under the name Future Cola (Chinese: 非常可乐; pinyin: fēicháng kělè; lit. 'Very (Happy) Cola'), the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".