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Est Cola

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– Est Cola created after termination of contract with PepsiCo
Coca-Cola became leading soda brand in Thailand after Pepsi-Sermsuk split
PepsiCo market share in Thailand dropped from 48% to 15% post-split
– Est signed 2-year partnership with Manchester City F.C. in 2013
– ThaiBev acquired Est Cola from Sermsuk in 2014

– Est Cola
– Est Sugar Free Cola
– Est Play: Fruit-flavored soft drink available in various flavors
– Orange, cream soda, strawberry, grape berry, lychee-pear, lemon-lime (est Clear)

– Kwanchai Rungfapaisarn, Serm Suk seeks No 1 spot for est cola in 3 years
– Appons Thai Food: est cola information
– Shane Danaher and Praj Kiatpongsan: Thailands Cola Conflict
– Amy Sawitta Lefevre: Pepsi scarcity in Thailand after breakup
– Culture Trip: Swap Coca Cola for Est in Thailand

– Est signed partnership with Manchester City F.C. in 2013
– Marketing agreement between maker of Est Cola and Manchester City F.C.
– Est used Manchester City’s image for advertising in Thailand
– Partnership aimed to boost Est Cola’s brand awareness
– Collaboration helped Est Cola gain visibility in the Thai market

– ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion in 2014
– Sermsuk continued as the manufacturer of Est Cola post-acquisition
– Acquisition aimed to strengthen ThaiBev’s presence in the beverage market
– Est Cola’s acquisition marked a significant change in ownership
– ThaiBev’s acquisition strategy focused on expanding its product portfolio

Est Cola (Wikipedia)

Est (stylized as est; Thai: เอส) Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.

ManufacturerSermsuk Public Company Limited
Country of origin Thailand
Introduced2012; 12 years ago (2012)
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