White Rock Beverages

SUBTOPIC: Marketing with Santa Claus
– Coca-Cola credited with modern Santa image
– White Rock used Santa in ads before Coca-Cola for ginger ale
– Santa used to sell mineral water in 1915
– Advertisement from December 1923 shows Santa with White Rocks ginger ale
– White Rock played a role in shaping Santa’s image in marketing

SUBTOPIC: Drink maker history
– White Rock Beverages was a top mineral water producer in 1923
– Company also made ginger ale and other soft drinks
– Property value in 1923 was $7,311,767
– White Rock Mineral Springs Company made White Rock soft drinks in 1941
– Land holdings and bottling plants contributed to company’s value

SUBTOPIC: Psyche logo
– White Rock has used Psyche image as logo for over 120 years
– Rights to painting titled Psyche at Natures Mirror purchased in 1893
– Logo based on Paul Thumann’s painting
– Psyche logo has been a consistent brand element for White Rock
– Logo acquired at the Chicago Worlds Fair

SUBTOPIC: Brand portfolio
– White Rock Cola is a soft drink manufactured by White Rock Beverages
– Variants include Diet White Rock
– Related products include Coca-Cola and Pepsi Cola
– Psyche logo visible on White Rock bottles in various media
– White Rock brand featured in novels, films, and advertisements

SUBTOPIC: References
– NPR article by Joel Rose on White Rock Beverages
– Snopes article on the history of Santa Claus in advertising
– White Rock Collectors Association website on Santa and White Rock
– BevNET article on Coca-Cola’s Santa Claus marketing
– Wall Street Journal articles on White Rock Mineral Springs and Candy and Beverage Industry