Clothing:
– No Fear T-shirts popular in mid-1990s to early-2000s
– Shirts featured existential slogans and extreme sports virtues
– Common themes included death anxiety and contempt for social norms
– Not endorsed by celebrities
– Law themes
No Fear Energy Drink:
– Distributed through partnership with SoBe
– Flavors: Original (grapefruit), Sugar Free, Motherload (berry), Bloodshot (orange/dragonfruit)
– Official energy drink of World Extreme Cagefighting
– Sponsored fighter Urijah Faber
– Sponsored NASCAR driver Boris Said
Promotion:
– Earn No Fear cred by entering codes under can tabs
– Points can be used to acquire No Fear Gear
– Grand Prizes include admission to MMA, motocross, surfing, and concert events
– Partnership with WEC as presenting sponsor
– Sponsor for Team Pacquiao
See also:
– No Fear Racing
– Mixed martial arts clothing
Advertiser:
– Not available
References:
– No Fear bankruptcy in 2011
– Sports Direct wins battle for No Fear
– No Fear Energy website
– No Fear sponsors WEC
– Various partnerships and sponsorships
No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, Boris Said, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy. The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.
 | |
| Company type | Private |
|---|---|
| Industry | Apparel/Retail |
| Genre | Clothing, lifestyle |
| Founded | 1989 |
| Founder | Mark Simo Brian Simo and Boris Said with Marty Moates |
| Headquarters | , United States |
| Products | Action Sports Apparel |
Number of employees | 450 |
| Parent | Frasers Group |
| Divisions | No Fear MX 1999 |
| Website | NoFear.com |