– Names:
– Mirinda is known by various names worldwide such as Sukita (Brazil), Yedigun (Turkey), Slam (Italy), Sisi (Netherlands), and Kas (Spain).
– Other names include Frustyle (Russia) and Sol (some US states).
– History:
– Mirinda originated in Spain in 1959 and was acquired by PepsiCo in 1970.
– It entered the US market in 2003 as a competitor to Coca-Cola’s Fanta.
– In 2005, Mirinda flavors were sold under the Tropicana Twister Soda brand in the US.
– Attempts were made to sell Mirinda in Brazil in 1996 but were discontinued in 1998.
– The brand has been present in Italy and Russia since the early 1990s.
– Advertising and Recent Events:
– Mirinda has had various advertising campaigns, including the Mirinda Woman campaign in the 1970s.
– The Mirinda Craver ads by Jim Henson featured a monster craving Mirinda drinks.
– A campaign with the Blue Man Group in the 1990s focused on the orange flavor.
– Mirinda has collaborated with the Pokémon anime series for promotions.
– Special movie-themed editions have been released in Asia, such as Batman and Superman flavors.
– Distribution and Market Competition:
– PepsiCo markets Mirinda primarily outside the United States.
– Mirinda competes with Coca-Cola’s Fanta and Dr Pepper Snapple Group’s Crush.
– It is available in various formulations based on regional preferences.
– The orange flavor of Mirinda is the top-selling globally.
– Mirinda has been introduced in different countries under localized brand names.
– Product Varieties and Availability:
– Mirinda offers a range of fruit varieties like orange, apple, and strawberry.
– It is part of the flavor segment in the beverage industry.
– The brand has introduced new flavors like Mirinda creme in mango, raspberry, and lime.
– Mirinda syrups were available at Big W department stores in the 2010s.
– In Australia, Mirinda was briefly sold in the 1990s before being replaced by other brands.
This article needs additional citations for verification. (March 2018) |
Mirinda (/mɪˈrændə/ mih-RAN-də) is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
 Logo used since 2023 | |
| Product type | Orange drink |
|---|---|
| Owner | PepsiCo |
| Country | Spain |
| Introduced | 1959 (de jure) 1 November 1959 (de facto) |
| Related brands | Fanta Crush |
| Markets | America (ex. Jamaica), Australia and Europe |
It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
American beverage company PepsiCo acquired the Mirinda brand in 1970 and markets it primarily outside the United States. It competes with The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush with flavour brands localized to individual countries. Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.