– History:
– Georgia coffee was launched in 1975 by Coca-Cola (Japan) Company.
– It is most successful in Japan, being the highest-grossing coffee beverage.
– In Japan, Georgia’s sales are double that of Coca-Cola.
– Georgia is one of many brands of Japanese canned coffee.
– As of 2007, it is the highest-grossing beverage for Coca-Cola (Japan) Company.
– International Expansion:
– Georgia coffee was introduced in the United States in 2009.
– In the U.S., it is primarily sold in Asian grocery stores.
– In India, Georgia Gold is part of Coca-Cola India’s non-carbonated beverage portfolio.
– In India, beverages are freshly brewed from roast beans with variants like cappuccino, latte, mochaccino, and espresso.
– Machines also dispense Iced Tea, Cold Coffee, and other beverages.
– Advertising:
– Characters from Twin Peaks featured in a 4-part commercial series for Georgia coffee in 1991.
– Coca-Cola promoted Georgia coffee through a vending machine in PlayStation Home.
– The Digital × Real Campaign in 2012 featured the fictional character Hatsune Miku in collaboration with Crypton Future Media.
– See Also:
– Coffee portal.
– List of coffee beverages.
– References:
– Coca-Cola West Japan.
– IR report (in Japanese), 2007.
– QSR magazine.
– Coca-Cola India.
– GEORGIA×初音ミクコラボキャンペーン開始！.
Georgia (ジョージア, Jōjia) is a brand of coffee drinks sold by The Coca-Cola Company. The brand is named after Coca-Cola's home state of Georgia. Launched in 1975, it has since expanded to markets in Singapore, South Korea, India, Bahrain, and the United States of America.
