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Dunkin’ Donuts

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– History:
– Founded in 1948 as Open Kettle, renamed Dunkin Donuts in 1950
– Acquired by Baskin-Robbins holding company Allied Lyons in 1990
– Became subsidiaries of Dunkin Brands in 2004
– Purchased by Inspire Brands in 2020
– Rebranded as Dunkin in 2019

– Locations:
– Approximately 12,900 locations in 42 countries
– One of the largest coffee and donut chains globally
– Headquarters in Canton, Massachusetts
– Rebranding to Dunkin started in 2019 in the U.S.
– International stores to follow suit eventually

– Products:
– Offerings include donuts, bagels, coffee, and Munchkins donut holes
– Known for its coffee and wide variety of donuts
– Menu expanded over the years to include breakfast items
– Focus on beverage-led offerings post-rebranding
– Popular for its seasonal and limited-time offerings

– Growth:
– Acquisition of Mister Donut chain in 1990 fueled North America expansion
– Chain’s growth boosted by conversion of Mister Donut stores to Dunkin Donuts
– Brand presence in 42 countries worldwide
– Strong market share in the coffee and quick-service restaurant sectors
– Continual expansion and new store openings globally

– Branding:
– Rebranded as Dunkin in 2019 to emphasize beverages
– Shift in focus from donuts to beverages and snacks
– Brand evolution to cater to changing consumer preferences
– Consistent branding across U.S. stores
– Intention to rebrand all international stores in the future

Dunkin' Donuts (Wikipedia)

Dunkin' Donuts, doing business as Dunkin' since 2019, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 1950. The chain was acquired by Baskin-Robbins' holding company Allied Lyons in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in North America that year. Dunkin' and Baskin-Robbins eventually became subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, in 2004, until being purchased by Inspire Brands on December 15, 2020. The chain began rebranding as a "beverage-led company", and was renamed Dunkin', in January 2019; while stores in the U.S. began using the new name, the company intends to roll out the rebranding to all of its international stores eventually.

Dunkin' Donuts
Dunkin' (U.S. and other selected countries, 2019–present)
Dunkin' Donuts (other selected countries)
Company typeSubsidiary
Founded1948 (as Open Kettle)
1950 (as Dunkin Donuts) in Quincy, Massachusetts, U.S.
FounderBill Rosenberg
United States
Number of locations
  • 12,871 (2019)
Key people
  • Baked goods
  • Frozen beverages
  • Hot beverages
  • Iced beverages
  • Sandwiches
  • Soft drinks
RevenueIncrease US$1.370 billion (2019)
ParentInspire Brands

With approximately 12,900 locations in 42 countries, Dunkin' is one of the largest coffee shop and donut shop chains in the world. Its products include donuts, bagels, coffee, and "Munchkins" donut holes.

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