**1. Fairlife Overview:**
– Fairlife, LLC was formed in 2012 through a partnership between Select Milk Producers and The Coca-Cola Company.
– The brand was officially launched in Minnesota in February 2014.
– Fairlife expanded its product line to include coffee creamers and ice cream in 2020.
– Fairlife’s filtration process at the Coopersville facility involves cream separation, filtration, heat treatment, homogenization, testing, and bottling.
– Developed by Sue McCloskey, Fairlife uses an ultrafiltration process that removes lactose and sugar, leaving more protein and calcium.
– Fairlife is known for its ultra-filtered milk label.
**2. Distribution and Pricing:**
– Fairlife is distributed by Coca-Cola’s Minute Maid division.
– The pricing of Fairlife is roughly double that of conventional milk.
– Coca-Cola’s strategy focuses on sustainability, increased protein, reduced sugar, and lactose-free milk at a premium price.
– The national average price for Fairlife is $4.29 per 52 oz compared to $2 per 64 oz for conventional milk.
**3. Reception and Controversies:**
– Mixed reviews were received post-launch in February 2015.
– Nutritional experts have criticized Fairlife’s alterations to milk.
– Positive feedback has been given on taste, with chocolate milk being a crowd favorite.
– Some reviewers noted differences in texture and odor compared to regular milk.
– Controversies arose due to perceived health benefits and taste changes.
– The Animal Recovery Mission exposed animal abuse at Fair Oaks Farms, a supplier to Fairlife, leading to significant controversy and backlash.
– Fair Oaks Farms employees were fired, and retailers removed Fairlife products in response.
**4. Fairlife Expansion and New Products:**
– Fairlife expanded its product line to include dairy creamers in January 2020 and ice cream in July 2020.
– The brand’s growth and introduction of new products have been noted in the industry.
**5. Coca-Cola Holdings and Legal Issues:**
– Coca-Cola Holdings include various entities like Coca-Cola Beverages Africa, Coca-Cola Europacific Partners, Coca-Cola FEMSA, and Coca-Cola Hellenic.
– The Coca-Cola Company has been involved in various legal cases throughout history, including United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916), Escola v. Coca-Cola Bottling Co. (1944), Sinaltrainal v. Coca-Cola (2001), and POM Wonderful v. Coca-Cola (2014).
Fairlife, stylized as fa!rlife, is an American brand of ultra-filtered milk distributed by The Coca-Cola Company. In the United States, the milk comes in five flavors: reduced fat, chocolate, strawberry, fat-free, and whole milk.
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| Type | Milk |
|---|---|
| Manufacturer | Fairlife, LLC (The Coca-Cola Company) |
| Introduced | February 2014 |
| Variants |
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| Related products | Core Power |
| Website | www |