Skip to Content

Full Throttle (drink)

« Back to Glossary Index

SUBTOPIC: Full Throttle Coffee
– Full Throttle released three coffee energy drinks: Caramel, Vanilla, and Mocha.
– Made with 100% premium Arabica coffee.
– Available in 15oz cans like Monsters Java line and Rockstars Roasted line.
– Tagline was Coffee. Fully Charged.
– Discontinued.

SUBTOPIC: Coca-Cola Ownership
Coca-Cola Beverages Africa owns 66.5%.
Coca-Cola Europacific Partners owns 19.5%.
Coca-Cola FEMSA owns 28%.
Coca-Cola Hellenic owns 23.2%.
– Bambi owns 23.0%.

SUBTOPIC: Former Holdings
Beverage Partners Worldwide.
Coca-Cola Amatil.
Coca-Cola Enterprises.
– Columbia Pictures.
TriStar Pictures.

SUBTOPIC: Legal Cases
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916).
– Escola v. Coca-Cola Bottling Co. (1944).
– Sinaltrainal v. Coca-Cola (2001).
– POM Wonderful v. Coca-Cola (2014).

SUBTOPIC: Campaigns and Slogans
– Ashita Ga Arusa.
Coke Zero Facial Profiler.
– Coming Together.
– Country Sunshine.
– Hey Kid, Catch!

Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.

Full Throttle
TypeEnergy drink
ManufacturerMonster Beverage
Country of origin United States
Introduced2004; 20 years ago (2004)
Related productsMother, Monster Energy, NOS, Vault, Worx Edit this on Wikidata
Preview warning: Page using Infobox drink with unknown parameter "tagline"

On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products.

« Back to Glossary Index