– **History**:
– Founded in 1922 by former Chero-Cola employees.
– Moved to Chattanooga in the same year.
– Introduced Marvel Cola in 1924, leading to a name change to Seminole Flavor Company.
– Developed flagship product Double-Cola in 1933.
– Introduced flavored variants like Double-Orange, Double-Lemon, and Double-Grape.
– **Since 2010**:
– Diet Double-Cola reformulated with Splenda in 2010.
– Rebranded Double Cola in 2012.
– Expanded product line to include Quad Energy and MINŌKU Coconut Water in 2013.
– Plans to launch ZILI Tea in five flavors.
– ZILI Tea described as all-natural and hydrating.
– **Marketing**:
– Once marketed as a lower-cost alternative to Coca-Cola.
– Now positioned as a premium brand in Southern Indiana.
– Diet versions of Double Cola and Ski introduced recently.
– Jumbo line extended to include various fruit flavors.
– Presence in international markets like South Asia and the Middle East.
– **References**:
– Company history available on Funding Universe.com.
– International Directory of Company Histories provides insights.
– The Double Cola Company website offers the story.
– Dr. Enuf is part of the company’s history.
– Historical information can be found on archived sources.
– **Expansion**:
– Ski, a citrus soda, was developed in 1956.
– Double-Cola was the first major soft drink in a 16-ounce returnable bottle in 1957.
– Ownership changes occurred with Fairmont Foods in 1962.
– K.J. International, Inc. acquired the company in 1980.
– Double Cola used a Chinese name in Hong Kong in the 1960s.
The Double Cola Company is a Chattanooga, Tennessee-based manufacturer of soft drinks.
| Company type | Private, wholly owned subsidiary |
|---|---|
| Industry | Beverage |
| Founded | 1922 |
| Founder | Charles D. Little Joe S. Foster |
| Headquarters | , |
| Products | Double-Cola SKI SKI InfraRED JUMBO fruit flavors line CHASER ORANTA DOUBLE-DRY Ginger Ale QUAD Energy MINŌKU Coconut Water ZILI Tea |
Number of employees | 20 (2003) |
| Parent | K.J. International, Inc. |
| Website | DoubleCola.com |
 | |
| Type | soft drink |
|---|---|
| Manufacturer | Double Cola Company |
| Country of origin |  United States |
| Introduced | 1933 |
| Variants | Ski, Jumbo Orange, Jumbo Grape |
| Website | www |
Their primary product, Double-Cola, is predominantly distributed east of the Mississippi River in the US. It is also available in select international markets.