SUBTOPIC: Introduction of Deep River Rock
– Deep RiverRock introduced to market in 1994
– Sourced beneath glacial hill of Co Antrim
– Rich in minerals: calcium, magnesium, potassium, sodium
– Natural occurrence of minerals in the source
SUBTOPIC: Product Range
– Deep RiverRock Apple & Pear
– Deep RiverRock Watermelon Peach
– Deep RiverRock Tropical
– Deep RiverRock Mandarin
– Sparkling range: Deep RiverRock Lemon & Lime, Deep RiverRock Forest Fruits
SUBTOPIC: Availability of Deep RiverRock Still
– Available in various sizes: 2L, 750ml sports cap, 500ml, 330ml pack
SUBTOPIC: Ownership and Holdings
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
SUBTOPIC: Legal and Campaigns
– Legal cases: United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916), Escola v. Coca-Cola Bottling Co. (1944), Sinaltrainal v. Coca-Cola (2001), POM Wonderful v. Coca-Cola (2014)
– Campaigns and slogans: Ashita Ga Arusa, Coke Zero Facial Profiler, Coming Together, Country Sunshine, Hey Kid, Catch!
Deep RiverRock is a brand of water produced by Coca-Cola, bottled in County Antrim and sold throughout the island of Ireland.
Deep RiverRock was introduced to the market in 1994, Still, Sparkling and flavoured bottles are available in sizes ranging from an on-the-go 330ml pack to 500ml, 750ml and 2 litre bottles.
Since 2006 it has also been a sponsor of the Belfast City Marathon.