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Vio (drink)

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– Relaunch
The Coca-Cola Company launched regional beverage Spiced Buttermilk under its VIO brand in India in 2020.

– References
– Meikle, James (2009-07-27). Coca-Cola trials sweet, fizzy, milky vibrancy drink in three US cities.
– Fletcher, Dan (2010-05-27). Vio – The 50 Worst Inventions.
Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO.
– Bonisteel, Sara (2009-07-28). Vio — A New Fizzy Milk Drink from Coca-Cola.
– Vio – Top 10 Bad Beverage Ideas.

Coca-Cola Holdings
Coca-Cola Beverages Africa (66.5%)
Coca-Cola Europacific Partners (19.5%)
Coca-Cola FEMSA (28%)
Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)

– Legal Cases
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

– Campaigns and Slogans
– Ashita Ga Arusa
Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!

Vio (drink) (Wikipedia)

Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.

ManufacturerThe Coca-Cola Company
Country of origin United States

The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities. In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio. The Coca-Cola Company sells a similar product in Japan called Qoo.

Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.

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