– Relaunch
– The Coca-Cola Company launched regional beverage Spiced Buttermilk under its VIO brand in India in 2020.
– References
– Meikle, James (2009-07-27). Coca-Cola trials sweet, fizzy, milky vibrancy drink in three US cities.
– Fletcher, Dan (2010-05-27). Vio – The 50 Worst Inventions.
– Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO.
– Bonisteel, Sara (2009-07-28). Vio — A New Fizzy Milk Drink from Coca-Cola.
– Vio – Top 10 Bad Beverage Ideas.
– Coca-Cola Holdings
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
– Legal Cases
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)
– Campaigns and Slogans
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!
Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.
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| Type | Milk |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 2009 |
| Colour | White |
The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities. In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio. The Coca-Cola Company sells a similar product in Japan called Qoo.
Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.