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Toddy (PepsiCo)

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– **History**:
– Brand founded in 1919 by James William Rudhard with a $30 investment.
– Rudhard developed a malt-based drinkable food formula.
– Product could be consumed hot or cold, ensuring year-round sales.
– Franchising started in 1928, expanding to Canada, Mexico, and Latin America.
– Pedro Erasmo Santiago took over Latin America market in 1928, focusing on children as the main target.

– **Expansion to Other Countries**:
– Toddy production began in Venezuela in the 1940s and is still popular.
– Pedro Erasmo Santiago expanded production to Argentina, Portugal, Spain, and the Caribbean islands.
– Introduced Toddy in Brazil in 1933 with innovative advertising campaigns.
– Established the largest orange juice processing facility in the world in the 1950s.
PepsiCo acquired the trademark in 2001, updating the logo to a star and three cows.

– **Toddynho**:
– Toddynho is a line of pre-mixed chocolate milk products by PepsiCo.
– Launched in 1982 with children as the target audience.
– More popular than traditional Toddy, distributed in 200 ml packages.
– Features a mascot named Toddynho, a cartoony box with arms, legs, and face.
– Fusion of Toddy with Portuguese diminutive suffix “-inho”.

– **References**:
– Forbes, VenEconomy Weekly, La Tienda Venezolana, and iProfesional covered Toddy’s history and market.
– International Directory of Consumer Brands and Global Market Share Planner provide insights into Toddy’s ownership and market presence.
– Various publications like Rapoport, Senhor, and Wikimedia Commons have referenced Toddy.
– Toddy’s acquisition by PepsiCo in 2001 is a notable reference point.
– Toddy’s expansion to Australia and Chile in 2009 and 2010 is documented.

– **Related Brands and Partnerships**:
PepsiCo owns various brands like KFC, Pizza Hut, Taco Bell, and Yum! Brands.
– Ekaterra is a partner for Toddy’s production outside the U.S.
– Other brands owned by PepsiCo include Honey Ohs!, Wilson Sporting Goods, and North American Van Lines.
– Key people associated with PepsiCo include founder Caleb Bradham and chairman Indra Nooyi.
– Legal cases like Leonard v. Pepsico, Inc. and Pepsi, Wheres My Jet? are related to the brand.

Toddy (PepsiCo) (Wikipedia)

Toddy is a brand of products owned and manufactured by PepsiCo. As of today, it is mainly marketed and sold in Argentina, Brazil and Venezuela, but in the 1950s-1960s it was sold as a canned beverage and marketed towards residents of the United States, especially at drive-in movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".

Product typeChocolate flavored milk, chocolate chip cookies
Introduced1919; 105 years ago (1919)

Having originated as a chocolate-flavored milk, the Toddy products range then extended to chocolate chip cookies

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