– Introduction
– Swerve was a flavored and vitamin-fortified dairy drink introduced in the United States in 2003 by The Coca-Cola Company.
– It contained 51% skim milk and was sweetened by a blend of sugar and sucralose.
– Swerve provided 30% of the recommended daily allowance of Vitamins A, C & D and Calcium.
– Available flavors included Vanana (vanilla-banana), Blooo (blueberry-strawberry), and chocolate.
– The drink was most commonly found in school cafeterias.
– Nutritional Information
– The drink carried the American Heart Association’s Heart Smart seal for meeting healthy food criteria.
– It also had the dairy industry’s Real Seal due to being 51% real dairy product by weight.
– However, water and sweeteners made up a significant portion of the drink.
– An 11 oz. can of Swerve Chocolate Drink contained 160 calories.
– The calorie count was higher than that of a 12 oz. can of Coca-Cola Classic.
– Popularity and Discontinuation
– Swerve was not very popular with children.
– It became increasingly harder to find after its introduction.
– By 2005, only the chocolate flavor remained on the market.
– Coca-Cola discontinued the drink due to its lack of popularity.
– The discontinuation marked the end of the Swerve product line.
– Labeling and Seals
– The drinks label carried the American Heart Associations Heart Smart seal.
– It also carried the dairy industry’s Real Seal due to being 51% real dairy product by weight.
– The Real Seal required a minimum of 51% dairy content.
– The drink met the food criteria for saturated fat and cholesterol for healthy individuals over age 2.
– The Real Seal and Heart Smart seal were key features of the drink’s packaging.
– References
– Geiger, Corey’s article on “How Can Chicken Use Dairy’s Real Seal?” provides insights.
– Various Coca-Cola entities like Coca-Cola Beverages Africa and Coca-Cola Hellenic are mentioned.
– Former holdings like Beverage Partners Worldwide and Coca-Cola Enterprises are listed.
– Legal cases involving Coca-Cola, such as Escola v. Coca-Cola Bottling Co., are referenced.
– Campaigns and slogans related to Coca-Cola, like “Ashita Ga Arusa,” are cited.
This article needs additional citations for verification. (March 2013) |
Swerve was a flavored and vitamin-fortified dairy drink introduced in the United States in 2003 by The Coca-Cola Company. It contained 51% skim milk, was sweetened by a blend of sugar and sucralose, and provided 30% of the recommended daily allowance of Vitamins A, C & D and Calcium. It was available in three flavors: a vanilla-banana flavor called Vanana, a blueberry-strawberry flavor called Blooo, and a chocolate flavor. It was most often found in school cafeterias.
The drink's label carried the American Heart Association's "Heart Smart" seal, for meeting the "food criteria for saturated fat and cholesterol for healthy people over age 2". It also carried the dairy industry's "Real Seal" because it was 51% real dairy product by weight (51% being the minimum requirement for obtaining the seal).
However, water and sweeteners made up much of the other 49% of the drink, and the calorie count for an 11 oz. (325 ml) can of Swerve Chocolate Drink was 160 calories – more than the 140 calories found in a 12 oz. can (355 ml) of Coca-Cola Classic.
The drink was not very popular with children and became increasingly harder to find. When Coca-Cola discontinued Swerve in 2005; only the chocolate flavor remained on the market.