SUBTOPIC: Premium-Cola Overview
– Soft drink brand founded on November 23, 2001, in Hamburg, Germany
– Founded by a collective of fans of the German brand Afri-Cola
– Interessengruppe Premium ran a protest campaign for over two years against recipe changes in Afri-Cola
– Brand founded in 1931, bought by Mineralbrunnen Überkingen-Teinach AG in 1999
– Interessengruppe Premium began producing the original recipe cola on their own and named it Premium-Cola
SUBTOPIC: Premium-Cola Ingredients
– Premium-Cola contains phosphoric acid instead of malic acid to avoid legal issues
– Original Afri-Cola had 250mg/L of caffeine
– New Afri-Cola had reduced caffeine and subdued original taste
– Premium-Cola was created to replicate the original Afri-Cola recipe
– Ingredients of Premium-Cola adjusted to match the original recipe
SUBTOPIC: Premium-Cola Production
– Interessengruppe Premium produced Premium-Cola to replicate the original Afri-Cola
– Started manufacturing due to recipe changes in Afri-Cola by Mineralbrunnen Überkingen-Teinach AG
– Protest campaign led to the production of Premium-Cola
– Premium-Cola production began after more than two years of campaigning
– Brand produced to maintain the original taste of Afri-Cola
SUBTOPIC: Premium-Cola Branding
– Premium-Cola was created as a response to changes in the Afri-Cola recipe
– Brand founded by a collective of fans of Afri-Cola
– Interessengruppe Premium named themselves and the brand
– Premium-Cola designed to appeal to customers seeking the original Afri-Cola taste
– Branding focused on maintaining the originality of the Afri-Cola recipe
SUBTOPIC: Premium-Cola Legal Issues
– Ingredient change from malic acid to phosphoric acid to avoid legal problems with Mineralbrunnen Überkingen-Teinach AG
– Premium-Cola production initiated to prevent legal disputes with the original brand
– Legal concerns arose due to the replication of the Afri-Cola recipe
– Interessengruppe Premium made ingredient adjustments to prevent legal conflicts
– Branding and production decisions influenced by legal considerations
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Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.
| Manufacturer | Interessengruppe Premium |
|---|---|
| Related products | Afri-Cola |
| Website | official homepage |
The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.[citation needed]
The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.
The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.
To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.