– History:
– The Globe originated in the 1940s with a new Pepsi bottle cap design.
– The primary logo featured the script Pepsi wordmark in a tricolor field.
– In 1973, a simplified representation of the Globe was introduced.
– Diet Pepsi got a unique striped version of the Globe in 1984.
– A 1991 redesign moved the wordmark from within the Globe to above it.
– Versions of the Pepsi Globe:
– Logo from 1962 to 1973 omitted the word cola.
– Logo from 1973 to 1987, revived for Pepsi Throwback in 2014.
– Logo from 1987 to 1991 with Handel Gothic wordmark.
– Logo from 1991 to 1997 with separated wordmark.
– Logo from 1997 to 2003, shading rendered the globe as a ball.
– 2008 redesign by Arnell Group:
– Pepsi contracted Arnell Group for a redesign in 2008.
– The Globe underwent a dramatic transformation.
– The smile or P-shaped form was introduced.
– The wordmark became all-lowercase and changed to a sans-serif type.
– By 2010, all variants except Pepsi Throwback used the standard Globe.
– 2023 redesign:
– PepsiCo unveiled a new Globe design in 2023.
– The design references the 1973 Globe and restores the centred wordmark.
– The wordmark and brand elements are black instead of blue.
– The new logo started appearing on Pepsi products in August 2023.
– References:
– Most Powerful Logo Survey, 2019.
– Pepsi Revised Story PDF.
– LA Times article on Pepsi packaging in 1997.
– BREATHTAKING Design Strategy by Arnell Group.
– News articles on the 2023 Pepsi logo redesign.
