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Chester Cheetah – Wikipedia

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**History of Chester Cheetah:**
Cheetos Mouse was the original mascot from 1971 to 1979.
– Chester Cheetah was created in 1986 by Brad Morgan and Stephen Kane.
– Evolution of Chester’s slogans from “It’s not easy being cheesy” to “Dangerously cheesy!”
– Ethics debate surrounding Chester’s character in a TV show in 1992.
– Revamp of Chester’s character in 1997 with a new slogan and voice actor.

**Advertising Campaigns:**
– Traditional animation era (1986–2003) featuring Chester trying to steal Cheetos.
– Introduction of CGI for Chester in the U.S. in 2003.
– Notable commercial series like Chester defeating Chef Pierre in a baking contest in 2006.
– Launch of the “Chester Goes Undercover” campaign with an interactive online component.
– OrangeUnderground redesign targeting adults in 2008, featuring a computer-generated Chester with a mid-Atlantic accent.

**Merchandise and Media Appearances:**
– Video games featuring Chester for Sega Genesis and Super NES in the early ’90s.
– Cameo appearance in Archie Comics’ Sonic the Hedgehog series.
– Release of Angry Birds Cheetos games in 2012 and 2013.
– Production of promotional plush dolls and action figures of Chester.
– Release of a Chester Cheetah video game in 1992 with unique features like hidden scooter parts and Cheetos Paws health points.

**References and Media Coverage:**
– Various references including trademark details and product information.
– Media coverage of controversies and reactions related to Chester Cheetah.
– Game reviews and coverage of Chester Cheetah in different media outlets.

**Company Information and Collaborations:**
– Brands associated with Chester Cheetah’s parent company, including KFC, Pizza Hut, and Taco Bell.
– Key people involved in the company, such as the founder and CEO.
– Collaborations and partnerships related to Chester Cheetah’s merchandise and media appearances.

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