– Original version:
– Mother formula was natural-based
– Poor reception due to unfavourable taste
– Original formulation: 106mg caffeine, 33g sugar, Açaí Palm fruit, apple juice, lemon juice, carbonated water, fructose, malt extract, guarana, ginseng
– Per 250mL can
– Trace quantities of guarana and ginseng
– Reformulation and relaunch:
– Coca-Cola announced reformulation in June 2008
– New taste extensively researched with consumers
– Larger 500mL can introduced
– Packaging color changed to black and red
– A$3 million marketing campaign launched
– Nutritional information (reformulated):
– Energy: 952 kJ (228 cal) per 500mL serving
– Protein: 0g
– Fat: 0g
– Carbohydrates: 51g
– Sugars: 51g
– References:
– Mother Energy Drink battles
– Sydney Morning Herald
– New logo and packaging introduced
– Emre Aral – Information Designer
– Retrieved 2021-10-12
– Other developments:
– Mother Surge launched in July 2009
– Mother in 355mL glass bottle in August 2009
– Mother mixer 250mL can for bars/clubs in October 2009
– Mother Big Shot 150mL variety released in May 2010
– Low Carb and Lemon Bite varieties released in November 2010
This article needs additional citations for verification. (March 2013) |
Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
 | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Corporation |
| Country of origin | Australia |
| Introduced | 2006 |
| Variants | Original, Tropical Blast, Passion, Kicked Apple (NZ Only), Frosty Berry, Kiwi Sublime (AU Only), Epic Swell, Sugar Free (AU Only), Razzle Berry |
| Related products | Full Throttle, V, Red Bull, Rockstar, Monster |
| Website | https://www.motherenergydrink.com/ |