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Mother (drink)

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– Original version:
– Mother formula was natural-based
– Poor reception due to unfavourable taste
– Original formulation: 106mg caffeine, 33g sugar, Açaí Palm fruit, apple juice, lemon juice, carbonated water, fructose, malt extract, guarana, ginseng
– Per 250mL can
– Trace quantities of guarana and ginseng

– Reformulation and relaunch:
Coca-Cola announced reformulation in June 2008
– New taste extensively researched with consumers
– Larger 500mL can introduced
– Packaging color changed to black and red
– A$3 million marketing campaign launched

– Nutritional information (reformulated):
– Energy: 952 kJ (228 cal) per 500mL serving
– Protein: 0g
– Fat: 0g
– Carbohydrates: 51g
– Sugars: 51g

– References:
– Mother Energy Drink battles
– Sydney Morning Herald
– New logo and packaging introduced
– Emre Aral – Information Designer
– Retrieved 2021-10-12

– Other developments:
– Mother Surge launched in July 2009
– Mother in 355mL glass bottle in August 2009
– Mother mixer 250mL can for bars/clubs in October 2009
– Mother Big Shot 150mL variety released in May 2010
– Low Carb and Lemon Bite varieties released in November 2010

Mother (drink) (Wikipedia)

Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.

TypeEnergy drink
ManufacturerMonster Beverage Corporation
Country of origin Australia
VariantsOriginal, Tropical Blast, Passion, Kicked Apple (NZ Only), Frosty Berry, Kiwi Sublime (AU Only), Epic Swell, Sugar Free (AU Only), Razzle Berry
Related productsFull Throttle, V, Red Bull, Rockstar, Monster
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