Product:
– Smartwater is manufactured through distillation.
– Distillation removes inorganic impurities but may let low boiling-point organic matter through.
– Mineral electrolytes like potassium, calcium, and magnesium are added back.
– No proven benefits of distilling potable water and readding lost ingredients.
– The process does not yield proven nutritional benefits.
Pack and variants:
– Smartwater has global variants like Glaceau Smartwater Sparkling Green Apple.
– Introduced in 2017: Lemon, Berry & Kiwi.
– 2020 saw new flavors: Cucumber Lime, Strawberry Blackberry, Pineapple Kiwi, Watermelon Mint.
– The brand offers a variety of combination flavors.
– Continual introduction of new flavors to cater to different tastes.
Marketing and sponsorship:
– Jennifer Aniston was the global ambassador for Smartwater from 2008.
– Israeli actress Gal Gadot succeeded Aniston in 2020.
– Zendaya became the global brand ambassador in June 2022.
– Smartwater packaging featured images of a fantail goldfish and an otter.
– Launched in India through an association with TED Talks India Nayi Soch.
Criticism:
– Received the German Golden Windbag anti-award in 2018.
– Also won the Dutch Golden Windbag prize the same year.
– The Coca-Cola Company refuted the criticism, stating compliance with food labeling regulations.
– Critics claimed the production process was unnecessary and overpriced.
– Consumers’ preference for taste was cited as a defense against criticism.
References:
– Coca-Cola Great Britain launched Glaceau Smartwater in 2014.
– Coca-Cola has expanded its sparkling water portfolio.
– Coca-Cola’s interest in the sparkling bottled water market.
– Glacéau Smartwater campaigns and promotions.
– Smartwater’s market presence in various countries and regions.
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. By 2016 it was one of the top five most sold brands of bottled water in that country with sales worth nearly $830 million in 2017.
 | |
 Glaceau Smartwater 20oz bottle | |
| Product type | Bottled water |
|---|---|
| Owner | Energy Brands privately owned subsidiary of The Coca-Cola Company |
| Introduced | 1996 (Americas); 2014 (UK); 2017 (India); 2018 (The Netherlands, Russia) |
| Markets | Australia, Brazil, Canada, Europe, India, Middle East, USA, UK, China |
| Ambassador(s) | Jennifer Aniston (2008–2020) Gal Gadot (2020–2022) Zendaya (2022-present) |
| Website | drinksmartwater |
The brand is also available in other countries including the United Kingdom, France, India, Australia, Argentina, Brazil, Chile, China, The United Arab Emirates, Croatia, Singapore, Serbia, Romania, Malaysia and Canada., Hungary