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Coca-Cola C2

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– **History**
– Codenamed as Coca-Cola Ultra
– Unveiled C2 in April 2004, released in Japan before the US
– Launched in Japan on June 7, 2004, with Hidetoshi Nakata in ads
– US launch promoted with radio, TV, and movie ads
– Discontinued in the UK due to sales concerns, US sales fell short

– **Reception**
– American sales disappointed due to lack of interest
Coca-Cola kept C2 in lineup despite low sales
Pepsi discontinued its equivalent product, Pepsi Edge, in 2005
– Store shelves replaced C2 with Coca-Cola Zero in 2005
– Discontinued in Japan in 2006 and replaced with Coca-Cola Cherry Zero

– **Similar Products**
Coca-Cola introduced Coca-Cola Life in 2013
Coca-Cola Life used Stevia leaf extract in addition to sugar or corn syrup
Coca-Cola Life shared low sales and was discontinued by 2020
Coca-Cola Life had larger availability than C2
– Both C2 and Coca-Cola Life were mid-calorie variants of Coca-Cola

– **Related Topics**
New Coke
– List of defunct consumer brands

– **References**
– Wikimedia Commons has media related to Coca-Cola C2
– Various news sources covered the launch and discontinuation of C2
– Legal cases involving Coca-Cola
– Campaigns and slogans related to Coca-Cola

Coca-Cola C2 (Wikipedia)

Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup (and Sugar in Japan) typically found in cola beverages distributed in America.

Coca-Cola C2
TypeDiet soda
ManufacturerThe Coca-Cola Company
Country of origin Japan
Discontinued2007; 17 years ago (2007)
Related productsCoca-Cola Life, Pepsi ONE, Diet Coke, Coca-Cola Zero
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