**History and Operations:**
– Gianni Versace started designing for various brands in 1972 before launching Gianni Versace Donna in 1978.
– Donatella Versace expanded the brand’s offerings by introducing new lines in 1993.
– Versace gained international recognition in 1994 with Elizabeth Hurley’s iconic black dress.
– Versace’s operations expanded to include fragrance, couture, and accessories over the years.
**Brands and Collaborations:**
– Versace has various sub-brands like Atelier Versace and Versace Classic V2.
– The brand has collaborated with companies like Lamborghini, H&M, and Kith for special collections.
– Notable partnerships include a luxury helicopter with AgustaWestland and a sneaker collaboration with dancer Lil Buck.
**Acquisitions and Business Expansion:**
– Blackstone Group acquired a stake in Versace in 2014, and Michael Kors acquired the brand in 2018.
– Versace joined Capri Holdings in 2019, stopping the use of fur and kangaroo leather in products.
– The brand has focused on business expansion, including retail pushes and collaborations to reach a wider audience.
**Notable Events and Milestones:**
– Versace has had significant events like joint fashion shows with Fendi and collaborations with artists like Lady Gaga and Dua Lipa.
– The brand opened its first boutique in SoHo, New York, and announced its first Pre-Fall season show in 2018.
– Versace has a history of engaging with celebrities and artists for endorsements and collaborations.
**Brand Image and Partnerships:**
– Versace has a strong brand image with endorsements from celebrities like Madonna, Britney Spears, and Lady Gaga.
– The brand has engaged in various partnerships for brand ambassadors, including Hyunjin, Zhao Lusi, and Ningning.
– Versace has expanded beyond fashion into home interiors, luxury residential projects, and collaborations in the hospitality industry.
This article contains content that is written like an advertisement. (December 2023) |
Gianni Versace S.r.l. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace (/vərˈsɑːtʃeɪ/ vər-SAH-chay), is an Italian luxury fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.
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 Versace store in Berlin | |
| Company type | Subsidiary (S.r.l.) |
|---|---|
| Industry | Fashion |
| Founded | 1978, as Gianni Versace Donna |
| Founder | Gianni Maria Versace |
| Headquarters |
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Key people |
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| Products |
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| Revenue |
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Number of employees | 1500 |
| Parent | Capri Holdings |
| Website | versace.com |
