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– Founded in 1925 by Adele and Edoardo Fendi in Rome.
Karl Lagerfeld joined Fendi in 1965 and became creative director.
– Presented its first high fashion collection in 1966.
– Silvia Venturini Fendi designed the iconic Baguette Bag in 1997.

**Ownership and Financials**:
– Prada and LVMH bought 51% of Fendi in 1999.
– Prada sold its stake to LVMH in 2002.
– Carla Fendi remained chairwoman until 2008.
– Fendi lost around 20 million euros in 2001 and 2002.
– Fendi crossed 1 billion euros in annual sales in 2018.

**Recent Developments**:
– Kim Jones became artistic director of Fendi’s womens collection in 2020.
– Collaborated with Kim Kardashian West’s brand Skims in 2021.
– Collaborated with Stefano Pilati in 2023.
– Silvia Venturini Fendi remains artistic director of accessories and menswear.
– Jones debuted his collection for Fall/Winter 2021/2022.

**Diversification and Partnerships**:
– Launched diffusion lines like Fendissime and Fendi 365.
– Fendi Kids label debuted in 2011.
– Entered the fragrance market with Fan di Fendi in 2010.
– Ended its eyewear partnership with Safilo in 2021.
– Fendi Casa partnered with Design Holding for home furnishings.

**Cinema and Campaigns**:
– Collaborated with cinema for films like Once Upon a Time in America, Evita, and The Royal Tenenbaums.
– Dressed celebrities like Sophia Loren, Diana Ross, and Jacqueline Kennedy Onassis.
– Lagerfeld was responsible for Fendi’s ad campaigns before his death.
– Worked with photographers like Nick Knight and Craig McDean.
– Past campaigns featured celebrities like Mark Ronson, Catherine Zeta-Jones, and Naomi Campbell.

**Philanthropy and Heritage Restoration**:
– Pledged over 2 million euros for projects like the clean-up of Quattro Fontane and the restoration of the Trevi Fountain.
– Committed funds for the restoration of the Temple of Venus and Roma.
– Collaborated with a non-profit to create a charity project for kids with serious illnesses.
– Joined the restoration of heritage at Villa d’Este.
– Announced a sponsorship project for the restoration of the grotto of Diana in the gardens of Villa d’Este.

Fendi (Wikipedia)

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

Fendi Srl
Company typeSubsidiary
Founded1925; 99 years ago (1925)
FoundersAdele and Edoardo Fendi
Palazzo della Civiltà Italiana
Quadrato della Concordia 3
00144 Rome
41°50′13″N 12°27′55″E / 41.83689°N 12.46521°E / 41.83689; 12.46521
Number of locations
277 stores worldwide (2023)
Key people
Bernard Arnault (Group CEO)
Serge Brunschwig (CEO)
Kim Jones (Artistic Director)
Silvia Venturini Fendi (Artistic Director)
Delfina Delettrez Fendi (Artistic Director)
Fendi shop at the Elements, Union Square, Kowloon
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