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**History and Leadership Transition:**
– Founded in 1953 by Ottavio and Rosita Missoni.
– First collection presented in Milan in 1958.
– Business growth supported by Anna Piaggi.
– Invited to show at the Pitti Palace in Florence in 1967.
– Missoni designs championed by Diana Vreeland.
– Second generation leadership transition: Rosita succeeded by daughter Angela in 1998.
– Missoni children took over control in 1996.
– Majority revenue from womenswear by 2005.
– Massimo Gasparini served as CEO from 2007 to 2009.
– Angela Missoni succeeded by Alberto Caliri in 2021.
Death of Vittorio Missoni in a plane crash in 2013.

**Business Developments and Partnerships:**
– Missoni products sold out quickly at Target in 2011.
– Designer Patricia Urquiola redesigned stores from 2013.
– Rossella Jardini hired as a consultant in 2014.
– Missoni family sold 41.2% stake to Fondo Strategico Italiano in 2018.
– Missoni planned to list the company in Borsa Italiana.
– Filippo Grazioli named creative director in 2022.
– Missoni Sport launched in 1985 under Luca Missoni.
– M Missoni introduced in 1998, discontinued in 2021.
– Missoni Home collaborations.
– Hotel Missoni partnership with Rezidor Hotel Group in 2005.
– Missoni Kids licensing agreement with Simonetta in 2022.

**Product Diversification and Brand Expansion:**
– Company launched first perfume in 1982, now licensed by Estée Lauder.
– Missoni Baia residential real estate project started in Miami in 2017.
– Missoni eyewear production partnership with Safilo in 2018.
– Global licensing agreement signed with Timex Group for watch design in 2019.

**Campaigns and Collaborations:**
– Notable photographers like Juergen Teller and Alasdair McLellan worked on ad campaigns.
– Jennifer Lopez collaboration for a cancer research fundraiser in 2017.

**Recognition and References:**
– Cash injection from state-backed fund to fuel Missoni expansion.
– Missoni’s history featured in various publications.
– Notable changes and collaborations within the company.
– Interview with Angela Missoni in LUX Magazine.

Missoni (Wikipedia)

Missoni is an Italian luxury fashion house based in Varese, and known for its colourful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

Company typePrivate
FoundedGallarate, Lombardy, Italy (1953)
FounderRosita and Ottavio Missoni
Number of locations
20 countries
Area served
Key people
Filippo Grazioli (Creative Director and President)
Angela Missoni
Luca Missoni
Livio Proli (CEO)
ProductsKnitwear, leather, cotton
ServicesFashion retail
Revenue$135 million (2023)
OwnerMissoni family
Number of employees
300 (2018)
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