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Marni (brand)

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– History:
– Marni was founded in Milan, Italy in 1994 by Swiss designer Consuelo Castiglioni.
– In 2000, Marni started opening stores in high-end department stores.
– Marni entered a licensing agreement with Coty for cosmetics and fragrances in February 2024.
– Consuelo Castiglioni and family left the company in 2016.
– Francesco Risso and Stefano Biondo were appointed Creative Director and CEO in 2016 and 2018, respectively.

– Castiglioni family, 1994–2016:
– Marni was established as an offshoot of the family’s fur business.
– The company began opening stores in high-end department stores from 2000.
– OTB Group acquired 60% of Marni in 2012.
– OTB Group fully acquired Marni in 2015.
– Staff International took over production and distribution of Marni’s menswear in 2016.

– Other lines:
– Marni collaborated with H&M in 2012 for a one-off collection.
– Marni launched the Marni Denim line in 2012.
– Marni signed a licensing agreement with Brave Kid for its children’s line in 2015.
– Marni introduced its first women’s fragrance in partnership with Estée Lauder in 2012.
– Marni partnered with Marchon Eyewear in 2015 for its eyewear line.

– Diffusion lines:
– Marni collaborated with H&M in 2012 for a special collection.
– The Marni Denim line was launched in the same year.
– Marni signed a licensing agreement with Spazio Sei Fashion Group for the Marni Children line in 2011.
– Marni changed its licensing agreement to Brave Kid for children’s wear in 2015.
– Marni partnered with Aramis and Designer Fragrances for its first women’s fragrance in 2012.

– Controversy:
– In 2020, Marni apologized for its Jungle Mood campaign after criticism from Diet Prada.

Marni (brand) (Wikipedia)

Marni Group S.r.l., commonly known as Marni, is an Italian luxury fashion house founded in 1994 by Consuelo Castiglioni in Milan, Italy. Marni was acquired by Italian fashion group OTB in 2015 and Francesco Risso was appointed Creative Director of the brand in 2016.

Marni Group S.r.l.
Company typeSubsidiary
IndustryFashion
Founded1994; 30 years ago (1994) in Milan, Italy
FounderConsuelo Castiglioni
Headquarters,
Area served
Worldwide
Key people
Barbara Calò (CEO)
Francesco Risso (creative director)
ProductsReady-to-wear clothing, Fashion accessories, Footwear, Jewellery, Homewares
RevenueIncrease US$170 million (2019)
ParentOTB Group
Websitewww.marni.com
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