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**History and Evolution**:
– Franco Moschino founded Moschino Couture! in 1983, known for innovative and witty designs.
– Rossella Jardini took over as creative director after Moschino’s death in 1994.
– Jeremy Scott became creative director in 2013, consolidating Moschino Cheap and Chic into Boutique Moschino.
– Davide Renne was appointed creative director in 2023 but tragically passed away from a suspected heart attack.
– Adrian Appiolaza succeeded Renne as creative director in 2024, bringing a wealth of experience from Loewe and other high-profile brands.

**Designer Collaborations**:
– Moschino collaborated with H&M for a designer collection and with The Sims for a fashion moment at Coachella.
– The brand has partnered with various celebrities for iconic Met Gala looks.
– Italy’s Aeffe acquired a 100% stake in Moschino, indicating strategic growth and development.
– Jeremy Scott’s exit led to Davide Renne’s appointment as Creative Director, followed by Adrian Appiolaza in 2024.

– Moschino faced a lawsuit in 2015 by graffiti artist Rime for alleged work copying.
– Nordstrom pulled Moschino’s pill-themed merchandise in 2016, sparking controversy over the trivialization of the opioid epidemic.
– Street artist Rime settled a lawsuit with Jeremy Scott but not with Moschino, highlighting legal disputes.

**Philanthropy and Social Initiatives**:
– Moschino showed solidarity with the Elton John AIDS Foundation in September 2023, demonstrating a commitment to social causes.
– The brand released a t-shirt to support the foundation, aligning with its philanthropic efforts.

**In Memoriam**:
– Davide Renne, Moschino’s Creative Director, passed away at the age of 46, marking a significant loss for the fashion industry.

Moschino (Wikipedia)

Moschino (Italian pronunciation: [moˈskiːno]) is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. Moschino's creative director is Adrian Appiolaza.

Moschino S.p.A.
Company typeSubsidiary
Founded1983; 41 years ago (1983) in Milan, Italy
FounderFranco Moschino
Number of locations
150+ boutiques
Area served
Key people
  • Stefano Secchi (CEO)
  • Ready-to-wear
  • handbags
  • footwear
  • fashion accessories
  • fragrances
  • Moschino
  • Boutique Moschino
  • Love Moschino
RevenueIncrease €215.4 million (2020)
ParentAeffe S.p.A.
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