Ingredients:
– Carbonated water
– Citric acid
– Taurine
– Natural and artificial flavors
– Sodium citrate
Ad campaign:
– Driven by Hollywood Lifestyle
– Product launch on Feb. 2, 2006
– Premiere party during New York Fashion Week ‘06
– Slogan: Tab Energy… Fuel To Be Fabulous
– Commercial aired during the 2006 Oscars
References:
– La Coca-Cola más chic…se viste de rosa. 8 September 2008
– Archived at Ghostarchive and the Wayback Machine: tab energy: fuel to be fabulous
– Pink Power: TaB Is Back, Sort Of. Fox News. 1 March 2006. Retrieved 20 May 2019
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
Availability:
– Available in Mexico since December 2006
– Available in New Zealand since February 26, 2007
– Available in Spain since September 2008 under the name Tab Fabulous
– Discontinued by Coca-Cola
– Marketed towards a female audience
Nutritional information:
– Original Tab: 31mg caffeine, less than 1 calorie
– Tab Energy: 95mg caffeine, 5 calories
– Contains 785mg taurine, 116mg ginseng extract, 19mg carnitine, 0.90mg guarana extract
– Packed in 10.5-US-fluid-ounce slim cans
– Sweetened with sucralose, lightly carbonated
This article needs additional citations for verification. (March 2013) |
Tab Energy was a low calorie energy drink created by The Coca-Cola Company. The beverage is unique as it is sweetened with sucralose (rather than saccharin), it has a translucent pink color, and is lightly carbonated.
 | |
| Type | Energy drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | USA |
| Introduced | February 2006 |
| Related products | Red Bull, Full Throttle |
| Website | www |
It is packed in 10.5-US-fluid-ounce (311 ml) slim cans (with a shape similar to the can used for Red Bull). The New Yorker notes that the original Tab has 31 milligrams of caffeine and less than 1 calorie (4.2 kJ) per serving, while Tab Energy has 95 milligrams of caffeine and 5 calories (21 kJ). (It also contains 785 mg taurine, 116 mg ginseng extract, 19 mg carnitine, and 0.90 mg guarana extract, according to the can.)
The drink is currently being targeted and advertised towards a female market as illustrated by the pink color theme and slogan 'Fuel to be Fabulous'. The song used in the American version of the commercial is "Cobrastyle" by the Teddybears.
Tab Energy is also available in Mexico since December 2006, in New Zealand since February 26, 2007, and in Spain since September 2008 under the name Tab Fabulous. This drink has been discontinued by Coca-Cola.