– **Product Information**
– Relentless sold in 500ml and 355ml cans
– Marketed for strong stimulation, not suitable for children or pregnant women
– Slogan: No Half Measures, can size twice that of a standard Red Bull
– Introduced in New Zealand in May 2008 by Coca-Cola Amatil
– Original flavor renamed with new flavor releases
– **Artwork and Packaging**
– Logo and packaging designed by Rebecca Wright
– Brand magazine “This Is the Order” created by Rebecca Wright
– Each can contained poetry extracts from various poets
– Original packaging featured unique designs and artwork
– Collaboration with The Church of London Publishing for design
– **Filmmaking**
– Produced two feature-length documentary films on extreme sports
– First film “Powers of Three” set in Ireland
– Follow-up films: “Lives of the Artists” and “Lives of the Artists II: Follow Me Down”
– Commercial in 2012 associating car vandalism with product
– Involvement of rapper Professor Green in the commercial
– **Nutritional Information**
– Ingredients include taurine, glucuronolactone, caffeine, vitamins, and guarana
– Contains 32mg of Caffeine per 100mL
– Standard can size: 500mL (16.9 US fl oz)
– Total caffeine content around 160mg per can
– Various additives like citric acid, colorings, and preservatives
– **Sponsorship**
– Sponsors teams and athletes in core sports in the UK
– Collaboration with Motorcross Team Rob Hoopers Suzuki
– Sponsorship of TAS Suzuki in motorcycle road racing
– Sponsorship of various music festivals and events
– Sponsorship of sports teams like FC St. Pauli and Team Bath Racing
Relentless is the brand name of an energy drink created in February 2006 by the Coca-Cola Company. In the year ending 2010, sales of the product in the UK increased by 28 percent. After a deal on 14 August 2014 seeing Coca-Cola purchase a 16.7% stake in Monster Energy, the ownership of the Relentless brand (along with other Coca-Cola Energy brands) was transferred to Monster Energy and Monster Energy's non-energy brands transferred to Coca-Cola.
 A can of Relentless (standard size) | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Corporation |
| Country of origin | United Kingdom |
| Introduced | February 2006 |
| Variants | Origin (Original), Passion Punch, Cherry, Zero, Apple and Kiwi, Lemonade, Mango, and Sour Twist, Watermelon |
| Website | http://www.relentlessenergy.com/ |
In 2011, the drink was the subject of court proceedings for breach of trademark by Relentless Records.