**Mountain Dew Amp Energy Drink:**
– Flavors: Original, Overdrive, Elevate, Traction, Green Tea, Lightning, Orange, Mixed Berry.
– Ingredients: Taurine, B-vitamins, guarana, ginseng, maltodextrin.
– Caffeine Content: 74mg in 8.4 fl oz.
– Product Evolution: Label design changes in 2008 and 2011, introduction of Mountain Dew Amp Game Fuel in 2018, Amp Energy Gum in 2010.
– Brand Partnerships: Sponsored events like NHL Winter Classic, NASCAR races, snowboarding championships, and WEC series.
**Mountain Dew Amp Energy Drink – UK Version:**
– Citrus-flavored energy drink under Britvic’s license.
– Higher caffeine content than Mountain Dew Energy.
– Contained real sugar and was discontinued in 2017.
– Unique UK branding with ‘Powered by Mountain Dew’ text.
– Released under the Mountain Dew brand with a new logo.
**Amp Energy Sponsorships:**
– Title sponsor for NHL Winter Classic in 2008.
– Sponsorship of NASCAR driver Dale Earnhardt Jr. and Talladega Superspeedway races.
– Sponsorship of snowboard team and WEC series.
– Positioning as an ‘Everyman’s Drink’ by The Coca Cola Company.
– Notable partnerships with Loft, Inc. and Ekaterra.
**Amp Energy Brand History:**
– Released Tradin Paint limited edition.
– PepsiCo withdrew Amp Energy sponsorship in 2011.
– Re-introduction of Orange flavor in 2013.
– Promoted as a choice for the fashion, art, and lifestyle crowd.
– Historical significance in Leonard v. Pepsico, Inc. and Pepsi-Cola sign.
**PepsiCo and Yum! Brands:**
– Key Figures at PepsiCo: Caleb Bradham (founder), Indra Nooyi (chairman), Ramon Laguarta (CEO).
– Notable Partnerships: Produced under partnership with Ekaterra and associations with Yum! Brands like KFC, Pizza Hut, Taco Bell.
– Global Presence: Associated with companies like North American Van Lines and Wilson Sporting Goods.
Mountain Dew Amp (or simply Amp) is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
 | |
| Product type | Energy drink |
|---|---|
| Owner | PepsiCo |
| Country | U.S. |
| Introduced | 2001 |
| Related brands | Mountain Dew |
| Website | mountaindew.com/amp |