– **Establishment and Privatization**:
– Established a cannery in Lebedyan, Lipetsk Oblast in 1967.
– Started by producing canned fruits and vegetables.
– Privatized and transformed into a joint stock company in 1992.
– Launched Tonus Juice as the first branded product in 1996.
– Management decided on major expansion in 1998.
– **Acquisition by PepsiCo**:
– PepsiCo acquired 75.53% of Lebedyansky in 2008.
– The acquisition cost was US$1.4 billion.
– PepsiCo became the largest shareholder and parent company.
– Announcement made on 20 March 2008.
– Purchase completed on 28 August 2008.
– **Corporate Growth and Expansion**:
– Lebedyansky’s major expansion decision was made in 1998.
– Launched Tonus Juice as the first branded product in 1996.
– Became part of PepsiCo in 2008.
– Acquisition by PepsiCo led to further growth opportunities.
– Expanded product lines and market presence.
– **Key Figures**:
– Caleb Bradham is the founder of PepsiCo.
– Indra Nooyi served as the chairman of PepsiCo.
– Ramon Laguarta is the CEO of PepsiCo.
– Robert E. Allen played a significant role in PepsiCo’s history.
– Various individuals have contributed to PepsiCo’s success.
– **Related Companies and Partnerships**:
– Collaborated with Ekaterra for product production.
– Distributed products outside the U.S.
– Owned 49% of certain entities.
– Produced fruit juices under licensing agreements.
– Associated with brands like KFC, Pizza Hut, and Taco Bell.
Lebedyansky (Russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world. Lebedyansky has two major production centers, both located in the Lipetsk Oblast.
 | |
| Company type | Joint stock |
|---|---|
| Industry | Food Beverage |
| Founded | 1967 |
| Fate | Acquired by PepsiCo in 2008 |
| Headquarters | Lebedyan, Russia |
Key people | Brad Listenburg |
| Products | Fruit and vegetable juices, baby food, soft drinks |
| Revenue | ~ US$800 million (2007) |
| Parent | PepsiCo |