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– Fada Cola Overview:
– Produced in Marseille
– Localized version of French word “fou”
– Catchphrase emphasizes local pride
– Currently sells 1 million units per week
– Considered a stub article
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– Fada Cola Characteristics:
– Soft drink type
– Flavored as cola
– Local distribution
– Reflects Marseille culture
– Utilizes catchy catchphrase for marketing
– Company’s Marketing Strategy:
– Leveraging local pride for sales
– Catchphrase emphasizes city identity
– Strong connection to Marseille residents
– Achieving significant weekly sales
– Incorporating cultural elements into branding
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Fada Cola is a locally distributed cola soft drink produced in Marseille. The name fada is the Marseille version of the French word "fou", meaning "mad".
| Type | soft drink |
|---|---|
| Flavour | cola |
| Website | Fada Cola |
The catchphrase of the company is: Qui ne boit pas Fada ne vient pas de marseille! meaning If you don't drink Fada you're not from Marseille. It is thus playing on the local factor, which is a very good selling point since every Marseillais is extremely proud of his hometown, and as a result, currently, the company is selling 1 Million units per week.