History:
– Established in May 2003 in the UK
– Launched Evoca Cola in January 2004
– Contains tasteless extract of black seed
– Relaunched in June 2005 to challenge global soft drink manufacturers
– Brand ambassadors included British, English, and Commonwealth boxing champions
Market Positioning:
– Faced competition from Virgin Cola in the UK
– Retained market presence with consistent client base
– Highlighted black seed ingredient for alleged benefits
– Positioned as Ultra Premium Soft Drinks Brand
– Emphasized quality ingredients over image branding
See also:
– Nigella sativa
References:
– Evoca Drinks – The Premium Soft Drinks Company
– www.evocadrinks.com
– www.marketingweekly.com
– Facebook page: https://www.facebook.com/evocadrinks
– 10 Benefits of Black Seed (Nigella Sativa) – Part 1 from Natural Society
Evoca Cola is a cola-flavoured carbonated soft drink. It is produced by Evoca Drinks, a London-based soft drinks company, and is sold in the United Kingdom, The Channel Islands, Europe and the Far East.
| Type | Cola |
|---|---|
| Manufacturer | Evoca Enterprises Limited |
| Country of origin | London, England UK |
| Introduced | May 2003 |
| Related products | Coca-Cola, Pepsi Cola |
| Website | www |