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Urge (drink)

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– Available sizes in Norway: 0.5 L and 1.5 L bottles, later 0.33 L cans
– 1.5 L bottles removed in Q1 1999 due to low sales
– 0.33 L cans reintroduced in February 2017 in a multipack of four
– 1.5 L bottle relaunched on 1 September 2008 due to consumer campaign
Sugar content: 68 grams per 0.5 L bottle

– Urge Intense: Energy drink variant of Urge
– Discontinued in 2016
– Varieties: Triple Rush, Red Sting, Inferno, Wild Mango
– Urge Uten Sukker: Zero Sugar version launched in 2017
– Other variants: Chill Guarana, Smooth Mango, Holiday Flavor Fruity Flavor

Nutrient Information:
– Per 100 mL: Energy – 238 kJ / 56 kcal
– Protein: 0 g
– Carbohydrates: 13.5 g
– Fat: 0 g

– Gleason, Mark (23 December 1996). Coca-Cola faces uphill scramble with Surge intro
– Collins, Glenn (16 December 1996). Coca-Cola to Introduce Challenger to Mountain Dew
– Foght, Thomas (16 September 2014). Coca-Cola giver comeback til kult-sodavand fra 90erne
– Urge product page on
– Campaigns and slogans: Ashita Ga Arusa, Coke Zero Facial Profiler, Coming Together, Country Sunshine, Hey Kid, Catch!

Urge (drink) (Wikipedia)

Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.

TypeCitrus soda
ManufacturerThe Coca-Cola Company
DistributorCoca-Cola Norway
Country of origin Norway
IntroducedMay 1996; 27 years ago (1996-05)
ColorCarotene E160a
VariantsSurge, Urge Uten Sukker (Diet)
Related productsVault
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