– **Tanora Overview:**
– Tangerine carbonated drink sold in Ireland, mainly in Munster.
– Introduced by John Daly & Co in Cork City.
– Owned by Coca-Cola Bottlers Ireland, a Coca-Cola Hellenic subsidiary.
– Packaged in 2-liter and 500ml plastic bottles.
– Production of 330ml cans ceased in June 2010 due to low demand.
– **Tanora Variants and Packaging:**
– Previously available in 200ml glass bottles for licensed trade.
– In 2011, reformulated with carrot and blackcurrant flavors.
– New packaging introduced with the subtitle “A Cork legend.”
– 2018 reformulation to reduce sugar, replacing it with artificial sweeteners.
– Original flavor reintroduced due to unpopularity of the new variant.
– **Tanora Popularity and Cultural References:**
– Described as a modish choice by Stephen Barrett in 1969.
– Denis Irwin’s mother sent him Tanora while he played for Manchester United.
– Mentioned in the play “Disco Pigs” with a specific order.
– New flavor faced backlash, leading to a Facebook vote and taste-tests in Cork.
– Original flavor was reinstated after the new variant failed.
– **Tanora Company and Ownership:**
– Brand owned by Coca-Cola Bottlers Ireland, a Coca-Cola Hellenic subsidiary.
– Coca-Cola Bottlers Ireland holds a significant share of the Irish carbonated soft drinks market.
– Tanora is part of CCBI’s brand portfolio alongside Coke, 7-Up, and Fanta.
– The company has a historical association with mineral waters in Cork.
– Tanora has undergone multiple reformulations to adapt to market trends.
– **Tanora Related:**
– “New Coke” is a related topic.
– Various references in media and publications related to Tanora.
– Coca-Cola’s global partnerships and subsidiaries.
– Legal cases involving Coca-Cola.
– Campaigns and slogans associated with Coca-Cola products.
Tanora is a tangerine carbonated drink, and sold in Ireland, predominantly in Munster It was introduced by John Daly & Co, a mineral water bottler in Cork City. The brand is owned by Coca-Cola Bottlers Ireland, a subsidiary of Coca-Cola Hellenic. Tanora is packaged in 2-litre and 500ml plastic bottles. It was also available in 330ml cans, but these ceased production in June 2010; 200ml glass bottles (for the licensed trade) have already been withdrawn, both due to lack of demand.
 Two-litre bottle (pre-2011 packaging) | |
| Type | Tangerine-flavoured carbonated drink |
|---|---|
| Manufacturer | Coca-Cola HBC AG |
| Country of origin | Cork City, Ireland |
| Introduced | 1930s |
| Color | Orange |
| Flavor | Tangerine |
| Ingredients | Carbonated water, sugar, tangerine juice from concentrate (2.6%), citric acid, flavourings, colours (Quinoline Yellow WS, Brown HT, Caramel E-150d), preservatives (potassium sorbate, sodium benzoate) |
| Website | ie |
In 1969, Stephen Barrett described his childhood liking for Tanora, "then, as now, the modish choice among those on the threshold of life". When Denis Irwin was playing for Manchester United, his mother would send him Tanora and Tayto crisps from Cork. In the play Disco Pigs, Pig orders "Two Battur burgurs! Two Sauce! Two Chips! Two Peas! Two Tanora!".
In April 2011, Tanora was reformulated with a new taste including carrot and blackcurrant flavourings, and new packaging with the subtitle "A Cork legend" was introduced. The new flavour proved unpopular, and a Facebook vote along with taste-tests in Cork retail stores was scheduled to take place during July 2011. The new flavour was later taken off the market and replaced with the old, it kept the same bottle as the new flavour but had "original formula" on the side so it could be distinguished from the new flavour.
In January 2018, ahead of the Irish government's planned introduction of a "sugar tax" later that year, Tanora was slightly reformulated again, to replace some of its sugar with artificial sweeteners.